Introducing Doceree Insights: revolutionizing healthcare marketing analytics with the power of AI

Doceree

Introducing Doceree Insights: revolutionizing healthcare marketing analytics with the power of AI

Parsippany, NJ, Nov 28, 2023: Today, Doceree, the leading global platform building unprecedented solutions for healthcare professional (HCP) messaging, proudly unveils its new groundbreaking offering – Insights. Inspired by tools like ChatGPT, this innovative solution transforms the way healthcare marketers access and interpret data. As the latest addition to the suite of AI-powered tools on the platform, Insights empowers healthcare marketers with a game-changing approach to analytics, making it easier than ever to unravel crucial business insights from your marketing campaigns. 

Healthcare marketers often know the business questions they need answered, but don’t always know what data and analytics will help them find those answers. At the heart of Insights is the ability for marketers to pose those questions directly to the platform, and in return, Insights provides data-driven answers in the form of interactive, exportable data visualizations. 

In an industry marked by evolving trends and ever-increasing demands, healthcare marketers face the challenge of understanding their campaign performance and making data-driven decisions. To address this need, Doceree has developed Insights, a ChatGPT-style tool designed to simplify the analytics process with on-demand access to vital information quickly and effortlessly. With Insights, marketers can explore all their campaign data – including physician and provider level data (PLD). By leveraging Doceree’s proprietary HCP identity-resolution technology EspyianTM, Insights can answer detailed questions about campaign performance at the individual level. Data and analytics that were previously fragmented and complex, are now easily accessible on-demand with this innovative tool. 

Using artificial intelligence, Insights harnesses the power of natural language processing (NLP) to interpret and understand the marketer’s question and get them the answer they seek. Insights eliminates the need to sift through static charts and predefined dashboards that often hinder quick and efficient data exploration. This interactive, AI-powered tool also allows users to export and incorporate the right data and visualizations into their own branded presentations, making it even easier for marketers to tell their story with data.  

Doceree is committed to finding the bottlenecks in pharma messaging and bridging them with its AI-powered, category-focused platform and end-to-end solutions that allow pharma marketers to activate top-performing campaigns, while also effectively tracking their KPIs. With our new offering-Insights, we are set to revolutionize healthcare marketing analytics, making data-driven decisions for pharma marketers, as easy as asking a question,” said Harshit Jain MD, Founder & Global CEO at Doceree

In the competitive landscape of healthcare marketing analytics, Insights stands out as a powerful tool that simplifies the process of understanding campaign performance. By allowing customers to pose questions directly to the platform, they can quickly identify and access the precise data they require, without the need for advanced analytics skills. 

Key Benefits of Doceree Insights

  1. Intuitive & AI-Powered | Helps find actionable insights and answers to questions quickly, easily, without the need for advanced analytical skills 
  2. Exportable | Enables pharma marketers to tell their story their way, by allowing incorporation of the right data and visualizations into branded presentations and other materials with the ‘Export’ function 
  3. On-Demand | Eliminates the frustration and inflexibility of static charts and predefined dashboards; marketers can simply ask questions andInsights will return the precise data in the form of interactive visualizations 

Doceree Insights is available for healthcare marketers across the globe.  For more information about Insights and how it can transform healthcare marketing analytics, please visit https://doceree.com/us/doceree-insights/

About Doceree 

Doceree is a global platform building unique solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs at scale. To learn more, visit doceree.com.   

Source: Doceree