inVentiv Health Communications: 2017
inVentiv Health Communications
450 West 15th Street, Suite 700
New York, NY 10011
Telephone: 212-229-8400
Website: datadrivenexpectations.com
In 2016, we engaged leaders around the pharmaceutical industry to understand their changing needs and expectations,” say executives at inVentiv Health Communications. “They said every aspect of our industry is shifting and changing, and marketing needs new tools to change with it. While the appetite for innovation and change is strong, the tolerance for risk is not. Fortunately, inVentiv Health Communications is uniquely suited to lead the evolution of marketing communications in healthcare.”
According to network leaders, inVentiv Health can leverage data to predict response, uncover the right opportunities for targeted innovation, and fuel continuous improvement with actionable analytics to speed the impact and delivery of important therapies to those who need them most. “This allows us to deliver on the No.1 expectation clients have today: Data-driven plans that show what will work across channels and accurately point to specific ROI before the first dollar is spent,” managers say. “In addition, we’re focused on helping clients through a new suite of value framework and patient engagement offerings.”
The Year’s Accomplishments
The network’s expertise spans communications to include naming and branding, advertising, PR, medical communications, digital, and managed markets agency perspectives. “Together, we’ve created solutions that break down siloes and interdisciplinary barriers to yield savvy, efficient, and impactful strategies to clients,” executives say. “Combining those nimble offerings with cohesion across disciplines, inVentiv introduced unparalleled communications platforms rooted in deep commercial perspective.”
In addition, inVentiv Health Communications received a number of awards for agency initiatives and client work.
“We’re proud that our agencies have been consistently recognized among Medical Marketing and Media’s Top 100 Agencies and honored for best workplace categories in various competitions,” according to executives. “We also received more than 14 awards across the industry for client work; and countless nominations, including one in the highly regarded Lions Health competition. To sweeten the pot, 10 of our leading employees were recognized for their commitment to healthcare communications by PM360, PharmaVOICE, PRWeek, and the Healthcare Businesswomen’s Association (HBA).”
Although the network cannot share names due to client contract agreements, executives say inVentiv Health Communications won a handful of accounts in 2016 that helped the network grow and expand its therapeutic expertise.
Structure & Services
inVentiv Health Communications is a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. “We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated strategies that accelerate brand performance,” executives say.
inVentiv Health Communications management characterizes the network not only as collective, but connected.
“In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our advertising, public relations, medical communications, digital, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates.”
While inVentiv Health Communications provides collaborative offerings across the scope of Communications, it also includes individual entities. These include advertising and branding, public relations, medical communications, and strategic services.
Marketing and advertising are done through the agencies GSW (led by Dan Smith in Columbus, Ohio; Susan Perlbachs in New York; and Jon Nelson in Philadelphia; Palio, led by Kim Johnson; Navicor, led by David Querry; inVentiv Health Managed Markets, led by Danielle Bedard; and Addison Whitney, led by Joe Daley.
There are three public relations agencies – Biosector 2, led by Shauna Keough; Chamberlain Healthcare PR, led by Christie Anbar; and Chandler Chicco Agency, led by Andrea Dagger in New York, Lisa Waters in Los Angeles, and Heather Gartman in Washington, D.C.
The medical communications business is through inVentiv Health Medical Communications, led by Ellen McCarthy in New York, Rafael Garza in Dallas, and Nick Willhoft in the EU.
Central to the agencies is a collective of strategic services, which are inVentiv Health Research & Insights, led by Mark Jazvac; inVentiv Health Reputation & Risk Management, led by Meg Alexander; inVentiv Health Consumer Wellness, led by Jeanine O’Kane; inVentiv Health Global Patient Recruitment, led by Heather Gartman and Marie Emms; and inVentiv Health Behavioral Insights, led by Kathleen Starr.
As part of inVentiv Health, a 15,000-employee global organization combining a leading CRO (Clinical Research Organization) with the industry’s first CCO (Contract Commercial Organization), inVentiv Health
Communications has access to unparalleled industry insight, its leaders say. “The network’s communications teams are embedded among clinical and commercial experts worldwide, giving them a unique lens on changing needs and expectations in healthcare. Our work is informed by their frontline experience testing innovative new medicines, calling on physicians and educating patients and professionals.”
Future Plans
Data is critical to how inVentiv Health Communications is driving innovation in healthcare marketing, management says.
“Our teams are pioneering a new era of accountable marketing to help clients understand the return on new investments and target spending to the highest-impact opportunities,” network executives explain. “In 2017, we’re leading the industry by working with clients to predict exactly where to invest to meet their specific growth goals. We are going to expand our offerings more broadly which will enable more clients to take advantage of teams that solve complex communications challenges – across disciplines and geographies.”
Philanthropy/Citizenship
In 2016, inVentiv Health Communications and the agencies within the network participated in many philanthropic initiatives for employees and completed pro bono work for organizations like the Susan G. Komen foundation, executives say.
“The goal of our community service program is to encourage employees to make a positive impact in their community through activities at the office and the neighborhoods in which they work and live,” executives say.
Some of the community service efforts that employees took part in last year include the Cycle for Survival Bake Sale and Ride with MSK Cancer Center; a blood drive with New York Blood Center; the Bike for MS Bake Sale and Bike for MS Bike Ride; making sandwiches for Bowery Mission Homeless Shelter; the New York Cares Winter Wishes Program; Project Sunshine; and City Harvest Can Drive.
Employees at each of the network’s European business units undertook fundraising for charities close to their hearts and the company matched the amount the individual teams raised.
In addition, inVentiv Health Communications’ PR arm reinforced a commitment to patient advocacy, building relationships with more than 50 leaders at patient healthcare organizations in the United States and Europe. This resulted in a thought leadership series on patient advocacy focused on cancer, rare disease, mental health, and payers in healthcare.
