Durante Brings Consumer Relations Experience to Health and Wellness Space

 NOVEMBER 16 2015, NEW YORK CITY – Consumer relationship leader and industry veteran Jennifer Durante has joined the New York account team of Digitas Health LifeBrands as its new EVP, Director of Client Services, charged with nurturing and growing the New York account team and client relationships,.  Durante will report to Adrian Sansone, EVP Managing Director, and join the larger integrated leadership team across Digitas Health Life Brands and Publicis LifeBrands Medicus. 

Durante brings a unique perspective to client services, having worked for some of the world’s leading health & wellness brands throughout her career for clients such as Johnson & Johnson, Bayer, GSK, Genentech, Eli Lily, and Pfizer. She was recently EVP, Senior Director at BBDO New York working on the GE business.

“Healthcare has always been a dynamic sector. The shift to consumer driven healthcare, where consumers take center stage in their healthcare decision making, presents an opportunity for us as marketers to help consumers navigate this reality. For this reason I am thrilled to be joining Digitas Health LifeBrands, one of the real innovators and leaders in health marketing,” said Durante.

“Jennifer is a highly strategic and energetic leader who brings with her a rich range of experience and a passionate enthusiasm that is contagious,” says Adrian Sansone, EVP Managing Director.  “She will focus on nurturing and growing our New York account team and client relationships.  She will help us chart a new vision for account leadership across both of our agencies, Digitas Health and Publicis LifeBrands.” 

 Press Contact:

Ivy Cohen, Ivy Cohen Corporate Communications, [email protected], 212-399-0026

About Digitas Health LifeBrands

Digitas Health LifeBrands is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health LifeBrands is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health LifeBrands is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

 

www.digitashealth.com | www.facebook.com/digitashealth | www.twitter.com/digitas_health

 

 

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Jennifer Smeth

Ivy Cohen Corporate Communications, Inc.
Cell: (404) 313-0703
Email: [email protected]
www.ivycohen.com