Johnson & Johnson And The 9 Other Stocks Baby Boomers Love Most

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Johnson & Johnson is the tenth most popular stock among Baby Boomers — the generation born between 1946 and 1964 — making up 0.9% of the average Boomer’s stock portfolio, according to TD Ameritrade. Two key facts make a strong case for why the healthcare giant ranks with this group but not their younger counterparts.

First fact: Boomers are turning 65 at a rate of about 10,00 per day. That trend is expected to continue until around 2030, according to Pew Research.

Second: Last year Fidelity Benefits Consulting estimated a 65-year-old couple will need an average of $220,000 to pay for medical expenses throughout retirement.

The healthcare giant ranks 14th for Millennials’, the youngest adult generation, and 22nd for Gen Xers, the generation just behind Boomers. Johnson & Johnson, however, is even more popular with people over 70 making up 1.1% of a Senior’s portfolio on average.

Like other generations Boomers are also big fans of Apple (9.9%), General Electric (1.7%) and Microsoft (1.5%). Compared to younger investors though Boomers are relatively uninterested in tech companies like Alibaba, Tesla Motors and Amazon.com. In fact those names don’t even rank in the group’s top 20 and Tesla doesn’t appear until number 40. Conversely, telco AT&T is popular among Boomers and Seniors, ranking 7th and 2nd respectively, but does not resonate with younger generations.

This post is part of a series on each generation’s favorite stocks right now. Click here to see Gen Xers’ picks and here for Milennials‘. Check back soon for Seniors’. 

Source: Forbes