JUICE Pharma names new EVP business development

Jay Carter, JUICE Pharma

JUICE Pharma names new EVP business development

JUICE Pharma Worldwide, a privately held, full-service global strategic creative agency focused on healthcare, announced that industry veteran Jay Carter has been appointed Executive Vice President, Business Development. He will be responsible for continuing to expand JUICE’S current client base by highlighting the agency’s proven track record of industry firsts in accelerating growth for their clients’ business.

“Jay has the experience, drive and insight to help us navigate a very dynamic industry, and chart our course of digital transformation in healthcare,” said Lynn Macrone, who along with Forrest King are Co-Chief Executive Officers of the agency. “His background in both sales and marketing with industry leaders will prove invaluable as we continue on our growth path.”

“JUICE Pharma excels at turning the potential energy of molecules into kinetic energy of brands,” said Carter. “Lynn and Forrest have built an agency that provides expertise, capabilities, and talent to create this level of impact on the business. Importantly, their focus is on driving what’s next in customer experience and engagement, supported by a client-service model that is both scalable and sustainable”.

Carter joins JUICE from AbelsonTaylor where he held the role of Executive Vice President, Director of Business Development. During his 35-year career there he held a variety of top management positions, excelling at driving growth for the agency.

According to Carter, JUICE’s vision to create transformative ideas in healthcare marketing and its leadership team were decisive factors in his joining the agency. “Over the course of my career I’ve helped launch many brands,” said Carter. “Clients are looking for agencies that will leverage new technologies to grow their business and JUICE has made significant investments in those areas.”

Carter is a recognized thought leader on patient engagement and was chosen by Med Ad News as industry Person of the Year in 2022.

About JUICE Pharma Worldwide

JUICE Pharma Worldwide is a full-service, fully independent healthcare marketing agency that unleashes the energy of brands to elevate impact on clients’ business and the customers they serve. JUICE has had the honor of launching some of the biggest healthcare breakthroughs over the last 2 decades. Since 2002 JUICE has been a global marketing partner to the biopharmaceutical industry, with both blue-chip companies and bio-tech start-ups. For more information go to juicepharma.com.

Source: JUICE Pharma