Klick Health 2015
Klick Health
175 Bloor Street East
North Tower, Suite 310
Toronto, Ontario M4W 3R8
Telephone: 416-214-4977
E-mail: [email protected]
Website: klick.com
QUICK FACTS
Accounts
Account wins 11
Accounts resigned 2
Active business clients 31
Brands by 2014 sales
Brand-product accounts held 112
$25 million or less 110
$25 million – $50 million 2
Psroducts yet to be approved/launched 5
Services Mix
Digital marketing 50%
Digital enterprise services 30%
Advertising and brand development 20%
Client Roster
Acorda Therapeutics
Allergan
American Medical Association
Amgen Canada
Amgen US
Astellas
AstraZeneca
Baxter
Boehringer Ingelheim
Edwards Lifesciences
Genentech
Gilead Sciences
Intuitive Surgical
Keryx
Lundbeck
Merrimack Pharmaceuticals
Millennium
Nestle Canada
Novartis Pharmaceuticals
Pfizer Canada
Pfizer US
Reckitt Benckiser
Roche Diagnostics
Roche US
Salix Pharmaceuticals
Sanofi
Sony
Strativa
Taiho Pharma
Takeda Pharmaceuticals
UCB Pharma
In its relentless pursuit of awesome, Klick Health pushed the boundaries in 2014 by once again disrupting the status quo, executives say. Over the course of the year, the agency grew by 38.5 percent, with revenue reaching well over $100 million. The year’s growth was fueled by five new digital agency of record accounts, three new branded AOR accounts (not exclusively digital), and three new global accounts. Internally, Klick experienced substantial growth, increasing its employee roster by 156 new hires – bringing the total number of staff to 448 “Klicksters.”
The year’s accomplishments
With so many new accounts, Klick needed to recruit high-quality, talented individuals to help meet the demand. To attract these high-value employees, Klick shared some of its unique culture and employee perks through its “Get a Taste of Life at Klick” campaign, an exciting and never before seen experiential recruiting approach.
The campaign rolled out over three phases. First, Klick’s branded ice cream truck, cart, and concierge-themed street teams roamed agency-land sharing some of Klick’s popular office perks. Toronto agency-types and developers were invited to share in Klick’s in-house concierge, who helped make their lives a little easier. All told, they stopped at over 30 locations, handed out more than 3,000 ice cream sandwiches, 675 healthy lunches, 1,000s of cups of Starbucks coffee, socks for a wedding, cold medicine, and cat litter.
The second and third phases recreated Klick employee-appreciation events at Ripley’s Aquarium of Canada and the Air Canada Centre, which gave more than 1,200 people a chance to experience life as a Klickster for an evening, including skating with and meeting sports celebrities such as Wendel Clark and Darryl Sittler and participating in Klick it Forward, Klick’s corporate philanthropy program.
Agency leaders say Klick continued to push boundaries in healthcare marketing. The Klick Labs’ team of Technical Explorers this year explored rapid software prototyping tools, new fabrication technologies, wearables, micro-location beacons, motion controllers, and virtual- and augmented-reality interfaces.
Among its transformative projects, Klick Labs developed an Oculus Rift-based virtual reality program leveraging both design and experiential marketing to create immersive 3D environments that help imprint a message across multiple senses. “This technology can also be used to bring conference booths to life months before an event starts, allowing Klick’s partners to rapidly iterate on the design and layout, and easily alter any element – saving valuable time and money, and optimizing results,” executives say.
In 2014, Klick also launched Sensei Labs. Headed by Klick’s Managing Director Jay Goldman, management says Sensei Labs fills a void in the industry with support for biotechs before they launch. The Sensei Labs team helps rapidly scaling biotechs evolve and execute faster with software and strategy services that transform them into highly optimized commercial entities, capable of capitalizing on their drug patent exclusivities.
Sensei Labs was created based on the principles and success of The Decoded Company, which reached New York Times Bestseller status within only a few weeks of the book’s launch in February 2014. Co-authored by Klick’s partners, The Decoded Company details how Klick and other progressive companies decode employee work data to personalize, simplify and enhance their user experience.
A banner year for accolades, Klick won 127 awards for its creative work, corporate management and culture, including being named one Canada’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Deloitte Canada’s Technology Fast 50, and Best Managed Companies. Creative accolades won include W3 Awards, Web Health Awards, MM&M Awards, Rx Club Awards, Creative Floor Awards, eHealthcareLeadership Awards, Digital Out of Home Awards, Hermes Awards and many more.
Klick’s internal operating system Genome was honored with a win in the MIX M-Prize Unlimited Human Potential Challenge, along with three wins through the Brandon Hall Group Excellence in Technology Awards. And Klick CEO Leerom Segal was named EY Entrepreneur of the Year 2014 Media & Technology, MM&M Agency Marketer of the Year, PharmaVoice 100 Most Inspiring Leaders in Healthcare for the third year in a row, among other honors.
Structure and services
2014 marked Klick’s 17th year of being fiercely independent. Since day one, the company has been led by co-founder and CEO Leerom Segal. His leadership has spurred Klick’s growth rate of 30+ percent year-over-year since the company’s inception. Klick is also led by a 10-person senior executive team, which collectively has 221 years of industry experience.
Throughout the years, Klick’s portfolio of services has grown, transforming the company from digital experts into a full-service marketing agency offering a full spectrum of services – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. As Segal says: “If it’s digital, we do it, and if it’s not digital, we do it too.”
Future plans
Klick is preparing to expand its U.S. footprint with a significant East Coast presence in 2015. Almost immediately following the addition of a fourth floor at the Toronto location in 2014, featuring a squash court and expanded fitness facilities, Klick quickly began plans to add a fifth floor in January 2015 to accommodate its phenomenal growth.
Two revolutionary new products are also in the works to launch in 2015 – one focused on CRM and the other aimed at simplifying and streamlining digital programs. A new division, focused on ROI analysis, is also launching early in 2015.
The company has planned a series of experiential events to celebrate the industry. Titled MUSE, the events mix art and science with interactive installations, all designed to inspire. The series debuted during February in select cities across the United States.
Philanthropy/citizenship
In 2014 Klicksters donated more than $266,000 to various charities, including $87,445.50 through the Klick it Forward program, which gives employees who come in under budget on a program the chance to donate funds to a charity of their choice. For example, Klicksters donated 200 KlickBricks, each raising funds to help Free the Children build the surgical wing of the Baraka clinic in Kenya, 308 Kiva microfinance loans, and through donation matching, Klicksters funded the purchase of 3,383 farm animals through Plan Canada.
Klick sent eight ambassadors to Kenya to help build part of the Baraka Health Clinic and meet people of the Masaai Mara who have benefited from Klick’s donations made through Plan Can ada.
Peter Cordy, Klick’s chairman, says, “The trip opened my mind and my heart to realize that it is not just an option, but a moral obligation to make this world a better place for everyone…” Upon their return to Canada, Klick’s ambassadors took it upon themselves to create a fundraising campaign to help fully fund the creation of the much-needed Baraka Health Centre surgical wing.
