LaVoieHealthScience Expands Media Relations Leadership with the Appointment of Tony Berry as Vice President of Media Relations

— Enhances Firm’s PR Capabilities to Amplify Clients’ Stories to Media Relations Stakeholders

— Berry Joins LaVoie from UMass Memorial Health Where He Was Senior Director, Media & Public Relations

BOSTON & NEW YORK–(BUSINESS WIRE)–LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Tony Berry as Vice President of Media Relations.

Mr. Berry will lead a highly skilled and experienced media relations team that will include industry veterans Shani Lewis, Account Manager, PR & Media Relations, who joined the firm in July 2021 and Howard Matzner, Senior Account Executive, who joined the firm in November 2021. The appointments reaffirm LHS’ commitment to becoming the agency of choice for integrated strategic communications, providing strong earned media and content development capabilities, as part of the firms’ strategic consulting, public relations, marketing, investor relations, and digital services practices.

Prior to joining LHS, Mr. Berry was the Senior Director of Media and Public Relations for UMass Memorial Health, a nationally recognized academic medical center and safety net hospital system in Worcester, Massachusetts. In that role, he has helped to greatly expand the organization’s public profile accented by a significant increase in regional, and national media coverage. He is a part-time faculty member at Worcester’s Clark University where he teaches a course on public relations. Mr. Berry’s career has included work as a deputy press secretary for a US Senator; a public affairs specialist for the United States Army; a communications manager for a Fortune 50 American manufacturer; and as an account executive for multiple public relations agencies.

Anthony Berry

Donna L. LaVoie, President & CEO of LHS said, “We are thrilled to have a professional of Tony Berry’s caliber come aboard to lead the expansion of our media relations team. Tony has more than 25 years of demonstrated excellence in public relations, which includes agency and in-house roles with healthcare and life sciences organizations. He has developed numerous award-winning media and public relations campaigns that have elevated and differentiated his organizations from others in the industry. We will look for Tony to oversee the media relations planning, strategy, and execution for our health and science innovation clients.”

Tony Berry said, “I am ecstatic to be joining the LHS team at this exciting time in history where the importance, impact, and innovation of the life and health sciences industry stand at the forefront. I look forward to working with Shani, Howard, and the account teams to help our clients tell their stories and advance the work they are doing to improve the human condition. Having spent the last seven years at an academic medical center, I was fortunate to have a birds-eye view of how health science innovation and technology can transform lives. That work inspires and fuels my motivation to work and advocate on behalf of our clients.”

Tony received his undergraduate degree in communications from Marquette University in Milwaukee, Wisconsin, and his graduate degree in business at Albertus Magnus College in New Haven, Connecticut.

About LaVoieHealthScience
LaVoieHealthScience advances health and science innovations through strategic communications. We offer fully integrated public relations, investor relations, marketing, and digital services. We have been in business for 20 years, have won over 50 public relations and investor relations awards, developed over 325 communications plans, and have doubled the size of the agency since 2017.


Lisa DeScenza
Vice President, Integrated Communications & Head of BD & Marketing
(617) 351-0243
[email protected]

Shani Lewis
Account Manager, PR & Media Relations
(617) 865-5554
[email protected]

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