LehmanMillet 2015
LehmanMillet Inc.
2 Atlantic Avenue
Boston, MA 02110
Telephone: 617-722-0019
Facsimile: 617-722-6099
E-mail: [email protected]
Website: lehmanmillet.com
QUICK FACTS
Accounts
Account wins 12
Active business clients 27
Brands by 2014 sales
Brand-product accounts held 22
$25 million or less 2
$25 million to $50 million 2
$50 million to $100 million 3
$100 million to $500 million 4
$500 million to $1 billion 3
$1 billion or more 4
Services Mix
Advertising 30%
Interactive 40%
Medical Education 10%
CRM 10%
Sales Support 10%
Client Roster
Abbott Animal Health
Abbott Diagnostics
AbbVie Inc.
AcelRx Pharmaceuticals
Alnylam Pharmaceuticals
Amgen
Ariad Pharmaceuticals
Avanir Pharmaceuticals
BioSense Webster
CardioDx
Corcept Therapeutics
Cubist Pharmaceuticals
EMD Serono
Endologix
Exact Sciences
Genomic Health
Illumina
Infinity Pharmaceuticals
Intuitive Surgical
Lifebox
Merrimack Pharmaceuticals
Prometheus
ReVision Optics
Sanofi
Toshiba
According to agency leaders, 2014 was the year LehmanMillet truly became one. “The lines between East and West blurred as we focused on delivering the combined expertise and talent of the full LehmanMillet team for the benefit of our clients,” executives say. “The results were stellar work for clients and even greater collaboration among our teams.”
Executives say the united force strengthened new business efforts and led the agency to begin partnerships with an impressive set of companies. “In particular, we looked to our backyards – the biotech behemoth that is Cambridge and the stretch of coast from San Diego to San Francisco where medical innovation is flourishing,” executives say.
The year’s accomplishments
New clients and growth in existing business required an expansion of leadership – Paul Balagot joined the agency as executive VP, managing director. With rich management experience on both agency and client sides of the business, Balagot brings deep digital chops, a passion for operations, and a natural affinity for the culture of LehmanMillet. “Smart, engaging, and tireless,” executives say.
Two key team members continued their successful trajectory within the agency, receiving promotions to senior VP of their respective departments. Kristi Hansen, who has been with the agency for 17 years, is now senior VP, interactive, and Kunsan Kim, who has been with the agency six years, is now senior VP, planning.
Further, the agency enriched strategic management of accounts with a fleet of industry veterans: Andrea Bartzen joined as VP, account director, and brings 17 years of prelaunch and postlaunch work on blockbuster brands in cardiology, oncology, and neurology. Amy Catanzaro, who brings 16 years on the account side of the business in both professional and medical communications, launching pharmaceutical and medical device products globally, joined the agency as account director. And Jayme Watson, group account supervisor, brings a 15-year tenure that includes strategic oversight of blockbuster brands in addition to extensive digital and managed market consultation.
In 2014, the next generation of agency leaders came into clear view. Ben Beckley was appointed VP, accounts. Ramune Carothers was promoted to VP, management supervisor. John Fitzpatrick stepped up to director-level in the interactive department, and the agency welcomed community-based planning expert Eric Hess as director, planning. On the creative team, Maedan Anda, James Hamilton, Dawn Hylton, and George Recine were promoted to associate creative directors.
“It was a year of exciting advancements as we continued to be tapped as the go-to agency for provocative prelaunch and launch efforts,” executives say. “In particular, we launched new disease awareness efforts for Avanir Pharmaceuticals, EMD Serono, Exact Sciences, and Infinity Pharmaceuticals.”
The Be Seen/Get Screened campaign for Exact Sciences preceded the June product launch. “As the nation’s only agency devoted to working with clients who are changing the standard of care, we’re thrilled to be helping Exact Sciences with the introduction of Cologuard, the first noninvasive stool-based DNA screening test for colorectal cancer,” executives say. Cologuard was named “Best of What’s New” by Popular Science magazine and is rapidly gaining ground with patients, physicians, and health systems.
Structure and services
“Our drive to live and work as one agency is most evident in the talent transfer and knowledge sharing among teams on both coasts,” executives say. “We offer a full range of services delivered by six client-facing departments (accounts, strategy, planning, medical, interactive, and creative). Whether developing a scientific platform, clinical trial recruitment effort, disease awareness drive, launch campaign, repositioning, or life-cycle management, each department brings unique talents and insights to our clients’ strategic initiatives and creative output.”
According to agency leaders, there was a significant uptick in client interest in agency culture this year. “As a result, we’ve begun to share more of what aligns and motivates our team,” executives say. “Our culture of Beyonding – a drive to ensure that every interaction, internally and with clients, exceeds expectations and furthers objectives – strikes a chord. As we have for the last five years, we recognized those employees who exemplify the values of Beyonding – Authenticity, Boldness, and Curiosity.”
Future plans
“When we look forward, we look up,” executives say. Agency leaders say Lehman Millet is experiencing a significant growth trajectory and expect to see a 50 percent increase in revenue in the next three years. By the end of 2015, the Boston team will be moved into a larger space and square footage will be added in the Santa Ana office.
“We will be enriching our digital analytics, medical communications, and payer offerings as our clients continue to seek our help in navigating the thicket of growing audiences and market demands,” executives say. “We will pursue our long-standing commitment to creative leadership training, investing in developing the next tier of agency leaders.”
Philanthropy/citizenship
The agency is entering the fourth year of its relationship with Lifebox, the nonprofit organization led by Dr. Atul Gawande that is devoted to safer surgery in low- and middle-income communities worldwide. Lifebox works with clinical teams around the globe to implement the WHO 19-point surgical checklist and distribute life-saving pulse oximeters that give anesthesiologists and surgeons critical information on a patient’s oxygen status. Lehman Millet is currently developing a U.S. public awareness campaign focused on the challenges of obstetric surgery in poorly equipped countries.
