Lions Health 2016 Takeaways
More than 15,000 delegates from about 100 countries attended the 2016 Cannes Lions International Festival of Creativity, making it “the only truly global meeting-place for branded communications professionals to connect, share and discover.”
Founded during 1954, Cannes Lions is an eight-day program consisting of creative inspiration, celebration, education and networking.
The most coveted creative accolades, The Lions, are additionally judged and presented at the Festival. More than 40,000 submissions from 23 categories undergo rigorous, impartial assessment by respected industry representatives, showcased in onsite exhibitions and screenings before being awarded during various ceremonies.
Lions Health is committed to life-changing creativity, showcasing and inspiring ideas that transcend especially challenging boundaries. With insights from thought leaders, marketers, specialists and scientists, Lions Health connects healthcare and pharmaceutical professionals worldwide, enabling them to share successes, problem-solve and do business.
The third annual edition of Lions Health took place on June 18th-19th at the Palais des Festivals in Cannes. More than 2,600 pieces of work were submitted from 40 countries, representing nearly 40 percent entry growth compared to the 2015 version of Lions Health.
Lions Health founding partners are Fingerpaint and McCann Health. The 2016 sponsors also included GSW, inVentiv Health, Omnicom Health Group, and Reckitt Benckiser (RB) Group.
Staff members from Med Ad News attended and covered Lions Health in partnership with Fingerpaint. The Fingerpaint contingency consisted of agency Founder Ed Mitzen, Head of Ideation Bruce Rooke, Head of Saratoga Springs Office Bill McEllen, Head of Creative Jack Hyndman, Head of Information Technology John Jordan, and Corporate Communications leader MacKenzie Jones.
Representing the Med Ad News team in Cannes were Brand Director Dan Becker and Director of Content Andrew Humphreys.
Med Ad News has presented an aggregation of perspectives and takeaways from some of the healthcare communications industries’ leading creative and strategic minds who were in attendance at Lions Health 2016.