MAHF names 2016 inductees, Lifetime Achievement Award winner
Medical Advertising Hall of Fame names C. Marshall Paul and Scott Cotherman as 2016 inductees, Ken Begasse, Sr., recipient of Lifetime Achievement Award
September 24, 2015 – The membership of the Medical Advertising Hall of Fame has elected its 2016 inductees: C. Marshall Paul, market researcher, and Scott Cotherman, former CEO of CAHG. Ken Begasse, Sr., has been named 2016 recipient of the MAHF Lifetime Achievement Award.
During his 50-year career in pharmaceutical marketing and related research, Marshall Paul spent time on both the manufacturer and service sides of the industry. He began as a market research analyst for Merck from 1963 to 1965, then moved to IMS where he spent 17 years before becoming a co-owner of Healthcare Communications (HCI) in 1982. When HCI was sold to ACNielsen in 1997, he became president of ACNielsen/HCI through 2010.
As president of HCI, Paul pursued a goal of providing primary promotion research showing the effectiveness of, and relationship between the different promotion components. His efforts yielded information that allowed marketers to communicate and promote more efficiently and more effectively. A generation of marketers have benefited from the information and guidance that he provided.
Scott Cotherman was just the third CEO in the 54-year history of the organization that began as Frank J. Corbett Advertising and now operates as Corbett Accel Healthcare Group (CAHG). During his 15-year tenure as CEO, Cotherman’s forward-looking style positioned CAHG to anticipate and capitalize on changes in the industry and society – such as the impact of personalized healthcare. Under his leadership, the agency continued to adapt and grow. He led the expansion of the agency’s global footprint by singularly aligning with TBWA/WorldHealth, becoming chairman of a network spanning 48 offices in 36 countries. Cotherman served three years as chairperson of the MAHF, expanding the organization’s mission to include providing educational and support resources for the next generation of industry executives.
Ken Begasse, Senior’s career spanned 37 years before his untimely death in 2010. He began his career in healthcare when he established and led the Respiratory Therapy Department and Pulmonary Lab at Greenwich Hospital. A chance meeting switched his career into advertising when he joined the small Kimmich & Company ad agency in Norwalk, CT as an account executive. After a decade at Kimmich Begasse joined Sudler & Hennessey, then went on to senior positions at Lowe McAdams, Nelson Communications, CommonHealth, MBS/VOX, and finally CEO of Concentric Pharma Advertising, an agency co-founded by his son. While his career was marked by continuing business success, possibly his most notable achievement – and the one he was proudest of – was the mentoring and development of young talent.
The inductees will be honored on February 11, 2016 at a black-tie dinner at The Pierre Hotel in New York City. For more information, contact David Gideon, executive director, at firstname.lastname@example.org.