1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.
Celebrating more than 35 years of creative excellence, Med Ad News honors the best in pharmaceutical and healthcare advertising at the annual Manny Awards ceremony on April 25, 2024, Pier Sixty, Chelsea Piers, NY, NY.
For more than three decades, the Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to acknowledge those making significant contributions to, and celebrate creative excellence in, healthcare communications. On this special evening, more than 600 industry peers will join Med Ad News in honoring winners in a range of award categories.
Award categories are separated into those voted on by industry peers, nominated by industry peers, and selected by the editors of Med Ad News.
The April 2024 Manny Awards is a creative black tie event.
Reserve your tickets for the 2024 Manny Awards
Call for Entries
Get recognized for the significant contributions and celebrate creative excellence. Register or nominate your company or an individual below.
2024 Sponsors:
Judging Process
Each year, Med Ad News Manny Awards categories are judged exclusively by the managing executives(s) and head creative director(s) from each participating healthcare communications agency. Independent to the creative judging of the awards program, Med Ad News editors vote on the Agency of the Year, Network of the Year and several additional category awards.
More than 200 agency executives are eligible to review and vote. The judging process commences in late February. At this time, Med Ad News posts category submissions and samples from all of healthcare communications agencies on a specially created Judging Website. Judges will individually review and vote on these submissions via our online judging website. All individual votes remain confidential.
In addition, voters are invited to submit nominations for Industry Person of the Year and Best Launch Campaign of the Year.
A second level of voting is conducted by a carefully vetted jury of industry experts. Finalists in each category, determined by the initial online voting process, will be reviewed in detail by our judging panel. Each finalist campaign will be assigned a “MedAdvocate”, an unbiased representative asked to present the outstanding components of that finalist campaign and to inspire a dialogue surrounding that submission.
This process will be repeated for each category finalist, for each creative category. Following the panel’s discussion, our Jury will be asked to cast their blind ballots for our winning campaign.
Industry Person of the Year and Best Launch Campaign of the Year are reviewed and determined by Med Ad News staff based on agency nominations. Remaining categories, including Agency of the Year winners and finalists in Category I, II, III and the Heart Award and Innovation Award are decided by Med Ad News staff based on profile submissions and subsequent research and review.
Each Manny Awards category has one winner and it is revealed in the Med Ad News April issue and at the Med Ad News Manny Awards ceremony in New York City.
If you would like to be included as a judge:
Submit the name, job title, and e-mail address of the agency representatives whom will be judging to [email protected]. Eligible judges include: managing executives(s) and head creative director(s) from each participating healthcare communications agency.
Manny Awards / Categories
- Advertising Agency of the Year Category I, II, III
- MedComms Agency of the Year
- Advertising Network of the Year
- Best Consumer – Radio/TV
- Best Consumer – Digital
- Best Consumer – Print
- Best Professional – Digital
- Best Professional – Print
- Best Medical Device
- Best Nonbranded – Consumer
- Best Nonbranded – Professional
- Best Philanthropic
- Best Agency Campaign
- Heart Award
- Industry Person of the Year
- Most Creative Agency
- Innovation Award
- Best Managed Markets
- Best Launch Campaign
- Agency on the Rise
- Marketer on the Rise
- Diversity, Equity & Inclusion Champion
- Best Experiential
- Best Patient Engagement
- Best Rare Disease
- Best Social Media
- Best Influencer Marketing
- Best Health Equity / Social Awareness
- Best Film / Video
- Best Point of Care
- Best Corporate Branding
- Best Healthcare Media – Consumer
- Best Healthcare Media – Professional
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