Maricich Healthcare Communications 2015
Maricich Healthcare Communications
18201 McDurmott W., Suite A
Irvine, CA 92614
Telephone: 949-223-6455
Facsimile: 949-223-6451
Website: maricich.com
QUICK FACTS
Accounts
Account wins 3
Services Mix
Brand strategy 35%,
Broadcast 15%
Print 15%
Direct 15%
Interactive 10%
Social media 5%
Public relations 5%
Client Roster
Aramark Uniform Services
Beckman Coulter
DermOne Dermatology Centers
Edward-Elmhurst Healthcare
L.A. Care Health Plan
Pain Psychology Center
UC Irvine Health
UCSF Medical Center
According to its leaders, 2014 was a year of growth and breakthrough campaigns at Maricich Healthcare Communications. “The agency continued its upward trend in billings, created impactful and iconic healthcare movements, and did very well with its share of national awards,” executives say.
The year’s accomplishments
Maricich executives say the agency has truly carved a unique positioning to reflect an expertise with launching and promoting brands across the healthcare ecosystem – which includes hospitals, medical groups, payers, medical device manufacturers, pharmaceutical companies, and strategic healthcare suppliers. Many of these companies are working together in new ways to optimize opportunities brought by a new era in healthcare delivery, from products and services designed to maximize efficiencies and outcomes, to a world of healthcare exchanges and accountable healthcare organizations.
“Maricich continues to leverage our deep understanding of the healthcare ecosystem to create movements and opportunities to help clients gain market share,” says CEO Mark Maricich.
Maricich’s 2014 account wins included UCSF Medical Center, Pain Psychology Center, and expansion of existing clients’ business to build out programs such as Aramark’s infection control campaign in hospitals and a new cancer campaign for UC Irvine Health. Campaigns included both b2b trade marketing programs, as well as consumer initiatives, which have included mass media and community outreach tactics.
According to executives, the agency’s accomplishments were many and the creative work spoke for itself. Maricich won top national and regional awards last year, and continues to claim its stake as a creative leader in the healthcare space. With the addition of great talent, captivating campaigns, and Maricich’s expertise with marketing and communicating brands in the healthcare ecosystem, the agency is on track for a successful 2015.
Structure and services
Maricich’s account services team is led by Tracy McCarty, VP of client engagement. She oversees account management related to the medical marketplace – device, pharma, and diagnostics companies – as well as hospitals, medical groups, and health plans. McCarty has served as marketing director for two hospitals, including Hoag Memorial Hospital Presbyterian in Newport Beach and Akron Children’s Hospitals, where she was responsible for the marketing and strategic planning for the opening of new satellite hospitals for each brand. She is also a registered nurse, which gives her an additional advantage to working in this space.
Maricich’s creative team is led by Debbie Karnowsky, who authored, created and led the breakthrough “thrive” campaign for Kaiser Permanente, including all print, TV, radio and outdoor advertising. Advertising Age named Karnowsky one of the “100 Best and Brightest Women in Advertising.” Her TV advertising work is in the permanent film collection of MOMA (Museum of Modern Art) in New York.
Mark Maricich heads up the strategic and planning team. With more than 20 years of experience in marketing, he has led strategy on many award winning campaigns. Other departments within the agency include, production, project management, business development and the operational staff.
Executives say the agency offers a complete range of brand development and marketing communications services for health and medical clients, from brand strategy to creative and tactical execution. Maricich has in-house capabilities for media, public relations, interactive development and web management, content development and social media. Nearly everyone on the Maricich team has a healthcare or medical background, enabling the firm to communicate with and for its clients effectively.
Future plans
Executives say the agency has many exciting plans for the future, which include thought leaderships and speaking tours centered on the firm’s expertise in marketing within the healthcare ecosystem, and consolidating its two offices into one larger creative space. The agency is taking all steps necessary to support its goal of becoming the leading independent healthcare marketing firm in the United States.
Philanthropy/citizenship
Maricich actively supports pro-bono healthcare causes, as the belief at the agency has always been to encourage giving and charity by team members. According to executives, the agency is fueled by the company’s ability to elevate and improve lives through innovative healthcare.
