18201 McDurmott W., Suite A
Irvine, CA 92614
Telephone: 949-223-6455
Facsimile: 949-223-6451
E-mail: [email protected]
Website: maricich.com


Quick Facts

Account wins 4
Services Mix  
Brand strategy 20%
Broadcast 15%
Direct      15%
Interactive 15%
Print 10%
Social media 10%
Public relations 5%


Client Roster

Aramark Uniform Services
Beckman Coulter
DermOne Dermatology Centers
Edward-Elmhurst Healthcare
L.A. Care Health Plan
UC Irvine Health




2013 was a year of growth and positive change at Maricich Healthcare Communications, according to executives. The agency expanded, won major accounts, launched powerful campaigns, appointed two vice presidents, and won its share of awards.


The Year’s Accomplishments

Maricich conducted the agency’s own rebranding, resulting in a completely new Website, revised logo and a unique positioning to reflect an expertise with launching and promoting brands across the healthcare ecosystem – which includes hospitals, medical groups, payers, medical device manufacturers, pharmaceutical companies, and strategic healthcare suppliers. Many of these companies are working together in new ways to optimize opportunities brought by a new era in healthcare delivery, from products and services designed to maximize efficiencies and outcomes, to a world of healthcare exchanges and accountable healthcare organizations. “This unique understanding of a changing environment allows Maricich to leverage these challenges into opportunities to help clients gain market share, while delivering creative that’s real, emotional and effective,” executives say.

Maricich’s 2013 account wins included Beckman Coulter, Edward Hospital, Elmhurst Memorial Hospital, and L.A. Care Health Plan. Campaigns included both b2b trade marketing programs, as well as consumer initiatives, which have included mass media and community outreach tactics.

According to executives, the agency’s accomplishments were many and the creative work spoke for itself. Maricich won top national and regional awards last year, and continues to claim its stake as a creative leader in the healthcare space. The agency also developed and designed HealthyClass.com, an online search tool for patients, caregivers, and those who want to find local educational healthcare classes, events and support groups. With the addition of great talent, captivating campaigns, and Maricich’s expertise with marketing and communicating brands in the healthcare ecosystem, the agency is on track for a successful 2014.

Structure And Services

Maricich’s account services team is led by two VPs of client services. Chuck Brauer oversees account management related to the medical marketplace – device, pharma, and diagnostics. While holding senior management positions at Publicis Healthcare Communications, Cochrane Chase, Livingston (Saatchi) and Ruder Finn, he contributed significantly to the success of Affymetrix, Johnson & Johnson, Novartis, and Pfizer.

Tracy McCarty oversees account management within the healthcare space – hospitals, medical groups, and health plans. McCarty has served as marketing director for two hospitals, including Hoag Memorial Hospital Presbyterian in Newport Beach and Akron Children’s Hospitals, where she was responsible for the marketing and strategic planning for the opening of new satellite hospitals for each brand. She is also a registered nurse, which gives her an additional advantage to working in this space.

Maricich’s creative team is led by Debbie Karnowsky, who authored, created and led the breakthrough “Thrive” campaign for Kaiser Permanente, including all print, TV, radio and outdoor advertising. Advertising Age named Karnowsky one of the “100 Best and Brightest Women in Advertising.” Her TV advertising work is in the permanent film collection of MOMA (Museum of Modern Art) in New York.

Mark Maricich, CEO, heads up the strategic and planning team. With more than 20 years of experience in marketing, he has led strategy on many award winning campaigns. Other departments within the agency include, production, project management, business development and the operational staff.

Executives say the agency offers a complete range of brand development and marketing communications services for health and medical clients, from brand strategy to creative and tactical execution. The agency has in-house capabilities for media, public relations, interactive development and web management, content development and social media. Everyone on the Maricich team has a healthcare or medical background, enabling the firm to communicate with and for its clients effectively.

Future Plans

Executives say the agency has many exciting plans for the future, which include opening a second office location for expanded teams. Several strategic partnership tools are on cue for research and data management for hospitals, as well as marketing automation, funding and logistics. The agency is taking all steps necessary to support its goal of becoming the leading independent healthcare marketing firm in the United States.


Maricich actively supports pro-bone healthcare causes, as the belief at the agency has always been to encourage giving and charity by team members. According to executives, the agency is fueled by the company’s ability to elevate and improve lives through innovative healthcare.