How a global healthcare network built around independent agencies and affiliations can beat the Holding Companies at their own game
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Value of gene therapies for rare (and not so rare) diseases - Zolgensma’s successful market uptake by payers may hold lessons for other manufacturers of costly gene therapies.
Med Ad News Announces 2020 Manny Awards Finalists - Leading pharmaceutical business and marketing publication Med Ad News announces the nominees for the 31st Annual Manny Awards, honoring the best in healthcare advertising and communications. Now, more than ever, the role of effectively communicating the research, development, administration and efficacy of drug therapies to HCPs, Payers and Patients alike, is paramount to successfully navigating the world through this pandemic and beyond. 
COVID-19 has changed nearly every aspect of healthcare as we know it. Pharmaceutical commercial organizations must quickly adapt to the present while simultaneously planning for a dramatically different future.
FCB Health Network announced hat Sebastian Mallarino has joined Neon as group creative director, beginning work in April.
New Klick Health research published in Nature Digital Medicine says physicians could get a more comprehensive view of their patients’ health – and even help predict chronic disease early by assessing the interdependence of their health indicators and the body’s homeostasis system that controls them.
Havas Health & You (HH&Y) announced the appointment of Icaro Doria as Global Chief Creative Officer for the network.
For many of us, we’re entering week 8 of Work From Home during the Covid-19 crisis. It’s been inspiring to see all those in the healthcare communications universe innovate and remain motivated to continue our critical work during these challenging times. It’s fair to say that now, more than ever, the role of effectively communicating the research, development, administration and efficacy of drug therapies is paramount to successfully navigating the world through this pandemic and beyond. We invite all families to join us virtually, for our June 18th Med Ad News Manny Awards #FamilyStyle! This year’s Manny Awards program will be designed to entertain, engage and educate our growing healthcare communications family. Set your calendars and make a night of it for the entire family to get dressed up for a virtual Black Tie event!
In a salute to the Class of 2020 during these challenging times, Klick Health invited new creative graduates who aspire to work in advertising to meet with the agency’s award-winning creative team at ‘Portfolio Night @ Klick’ on May 27th.
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients successfully managing their diseases, i.e., living more “normal” lives? When concepting for new campaigns, what new creative considerations should be discussed in the shadow of COVID-19? Here are some thoughts from Stephen Neale, EVP, Chief Creative Officer, AbelsonTaylor.
Havas Health & You (HH&Y) announced the launch of Havas Mango, a Miami-based collective aiming to reimagine wellness and build experiences that help people live their best lives.
Thermo Fisher Scientific Inc. expanded the company’s response to the COVID-19 pandemic by developing a total antibodies test in collaboration with WuXi Diagnostics and Mayo Clinic.