Greater Than One (GTO) Group, a privately held, full-service global health and wellness marketing and communications agency network focused on providing clients with a unique framework of custom practice offerings, announced the launch of its newly designed website at https:///www.thegtogroup.com/. The new site features easy access to essential information on GTO Group’s unique offerings of GTO full-service agency, GTO Media, and GTO Enterprise.
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Evoke announced the addition of award-winning, cross-channel storyteller Lisa Llewellyn to the global health and wellness agency’s creative ranks. A writer by background, Llewellyn brings a true-to-life understanding of multicultural marketing, honed by decades of experience leading the multicultural work for some of the most forward-thinking pharmaceutical brands in the industry.
Fingerpaint named Bill Kwiatkowski as head of strategy in the full-service health and wellness marketing agency’s Conshohocken, Pa., office.
Fingerpaint, a full-service health and wellness marketing agency with a global team of more than 450 people, announced that Joanna Friel will be the head of creative in its Phoenix office.
Modernizing Media Strategies
Brands, Consumers, Coronavirus Disease (COVID-19) Pandemic, Coronavirus Disease 2019 (COVID-19), Departments, Digital Transformation, HCPs, Health Technology, Healthcare, Healthcare Communications Agencies, June 2021, Marketing & Advertising, Med Ad News, Media, Medicine Avenue, Patients, TVAs the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world.
Massachusetts sued a unit of French advertising company Publicis Groupe SA on May 6, accusing it of fueling the U.S. opioid crisis by using unfair and deceptive marketing to help drugmaker Purdue Pharma sell more OxyContin.
To mark World Pulmonary Hypertension Day, patient engagement agency COUCH Health launched a new disease awareness campaign to shine a spotlight on Pulmonary Hypertension and those affected by this often misdiagnosed condition.
In the year of its 20th anniversary, Snow Companies is significantly strengthening the full-service agency’s leadership team with the promotion of Blake Shewey to President. Brenda Snow remains at the helm of the company as CEO.
Ivy Cohen Corporate Communications (ICCC), eponymously named after founder Ivy Cohen, is celebrating its 20th anniversary in May. Launched in 2001 with Ivy’s belief that a higher level of experience and personal attention from leadership was a formula that was badly needed in the industry, ICCC advises on and executes brand building, public relations and strategic communications (both external and internal) for clients from the Fortune 100 to startups and many growing and pioneering businesses.
Antoinette Bobbitt was promoted to Executive Vice President, Strategy Director at The Bloc. Bobbitt is responsible for ensuring that the agency’s talent, planning methodology, and tools are aligned with The Bloc’s vision of building exceptional customer experiences.