Jay Carter, R.Ph., was elected Chair of the Executive Committee of the Coalition for Healthcare Communication for 2020-2021.
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W2O acquired 21GRAMS – a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human.
Digitas Health – the first global connected-health agency – was named a “2020 Best Place to Work” by Advertising Age, ranking 8th out of the top 25 companies with more than 200 employees.
Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.
Making an impact with patient-education materials, be they print or digital, requires a delicate balancing act.
HCB Health President Nancy Beesley recently shared insights with Med Ad News about how her agency promotes diversity and what the industry needs to improve on.
EVERSANA and Noom announce strategic partnership to improve therapy adherence and patient engagement for complex therapies
Artificial Intelligence, Chronic Conditions, Cognitive Behavioral Therapy, Health Outcomes, Health Technology, Healthcare Communications Agencies, Life Sciences, Marketing & Advertising, Rare DiseasesEVERSANA and Noom announced a collaboration to increase medication adherence and improve health outcomes for the millions of patients suffering from chronic conditions and rare diseases worldwide.
EVERSANA unveiled EVERSANA ENGAGE, a full-solution healthcare marketing agency uniquely designed to help pharma and biotech companies cohesively reach patients, providers and payers to enhance patient experience and improve outcomes.
Calcium announced the hire of Greg Lewis as Senior Partner and President of the full-service, independent healthcare marketing agency.