Snubbed by its initial takeover target Mylan, Teva moved on by acquiring Allergan’s generic business instead.
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The great digital disconnect - The long-awaited digital transformation of life sciences has arrived. It went from a promise to a need.
We can do it too - Social media influencers became de rigueur in consumer marketing almost as quickly as they became a public phenomenon in the first place. All sorts of well-known brands have jumped on the bandwagon: Sprint, Lagavulin, Old Navy, Fiji Water, pretty much any clothing or beauty brand, on and on. If a consumer brand isn’t partnering with someone on Twitter or Instagram, they might seem to the average civilian, or at least the average teen, a bit out of date.
Of course, we can’t do that sort of thing in staid, slow-to-adapt pharma. Can we?Intouch Solutions proudly announces the promotion of five employees in its Chicago office. A leading marketing agency serving the pharmaceutical industry,Intouch Solutions has seen rapid expansion over the past five years and actively promotes withinthe 650-person firm. Grace Pollert, office manager, joined Intouch in July 2013 as an office coordinator and has sincebecome an invaluable […]
Giant Creative/Strategy has promoted four to new positions within the agency. Janet D. Vennari has become business lead, overseeing multiple healthcare accounts. Vennari is responsible for strategically leading clients and account teams, as well as generating both organic and new business. She was VP, management supervisor at Giant. Vennari has nearly 20 years of healthcare experience […]
How EMRs will – and won’t – change the brand conversation By Gabriel Cangiano, Director, HCP & Payer Strategies, Intouch Solutions [email protected] If electronic medical records didn’t already exist, they’d probably crop up in the fevered dreams of overworked brand managers. After a long day of struggling to communicate with more and more reticent […]
Unique business park will be packed with amenities that focuses on investment in tenant, customer and employee happiness August 4, 2015 (Kirkwood, N.Y.) – A new type of business park focused on employee satisfaction is making its way to the Southern Tier and will serve as the gateway to greater Binghamton business. Through the […]
After almost two years apart and almost 18 years to the day that they founded their first healthcare ad agency, the partners who created Regan Campbell Ward – Maureen Regan, Richard Campbell, and Brendan Ward – are together again. Regan introduced the new agency, MRB Partners, in a short announcement today. “In founding MRB we […]
Guidemark Health appoints Vic Zambrotta President September 21, 2015 (Parsippany, NJ) – Guidemark Health, in furtherance of its strategy to meld big industry talent with a nimble agency model, has named Vic Zambrotta as President. Zambrotta brings more than 30 years experience in healthcare sales, marketing, and communications to Guidemark Health and its clients. Immediately […]
A real-life experiment in brand communications By Dave Sonderman, executive creative director of GSW Worldwide, an inVentiv Health company. http://wespeakpeople.com If other brands communicated with customers the way healthcare brands do, how many customers would they have? Or lose? More than 90 million Americans fail to act on important health information each year due […]
By Christine Franklin, Executive Director, PoC3 Point of care (POC) is a major topic, and a fast-growing sector, in healthcare today. This is true for multiple reasons, so here’s an overview of what’s going on in that space. WHY What do we all say about the industry we’re in? That it’s all about the patient: […]
When Harrison and Star’s DTC spot for Jublia, the first topical prescription treatment for toenail fungus, aired during the Super Bowl, it immediately started a buzz. This week, the campaign for Kerydin, Jublia’s direct competitor launched, and rather than go the route of the pugnacious boxing big toe, agency FCB Health went for a more […]