The great digital disconnect - The long-awaited digital transformation of life sciences has arrived. It went from a promise to a need.
We can do it too - Social media influencers became de rigueur in consumer marketing almost as quickly as they became a public phenomenon in the first place. All sorts of well-known brands have jumped on the bandwagon: Sprint, Lagavulin, Old Navy, Fiji Water, pretty much any clothing or beauty brand, on and on. If a consumer brand isn’t partnering with someone on Twitter or Instagram, they might seem to the average civilian, or at least the average teen, a bit out of date.
Of course, we can’t do that sort of thing in staid, slow-to-adapt pharma. Can we?
FCB Health, and many in the healthcare advertising industry, are mourning the passing of Tom Domanico, the former chairman and CEO of the agency. Domanico, one of the founders of Vicom Associates, a precursor to FCB, died peacefully August 24, at his home in Greenwich, Conn., at the age of 74. “Tom Domanico was one […]
Creation of a Global Medical Communications Powerhouse with New Structure, Leadership andInvestment in Specialized Practice Areas and Technology London, UK – 1 September 2015 – Huntsworth Health, the dedicated health division of HuntsworthPLC, launches the new ApotheCom as a single, global powerhouse fuelled by the integration of themedical communications and scientific services assets of the […]
Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.
EVANSTON, Ill., Aug. 25, 2015 /PRNewswire/ — Leading medical equipment companies are turning to incentive schemes to accelerate their growth, according to the 2015 Incentive Practices Research study for the medical products industry published this week by ZS Associates. Informed by better use of data, companies are able to make bold moves, motivating sales teams by […]
SARATOGA SPRINGS, NY – Fingerpaint, a full-service marketing agency based in Saratoga Springs, NY, has added MacKenzie Jones to its new business team. Jones will be based in the agency’s Saratoga Springs office. Jones, a former Fingerpaint intern and recent graduate of George Mason University, works across all agency disciplines as she strategically targets new […]
Amgen Inc. reached a $71 million settlement with 48 states related to allegations that the biotechnology company made unsubstantiated marketing claims about blockbuster drugs Aranesp and Enbrel, according to several state attorneys general. In a statement on Tuesday, Amgen said the settlement with the states resolves some of the same issues addressed in Amgen’s December […]
Good news! Google is getting better at serving up results that you actually care about. The bad news? If you haven’t adapted your website for mobile viewing, you are likely being penalized in the search rankings. What does this mean? And what can you do about it? HCB Health has put together a free “survival […]
Not your father’s launches The leading members of the pharmaceutical industry’s new compound class of 2013 have set a new standard for launch success. Remember when a drug that generated $100 million in sales in its first full year on the market was cause for wonder and surprise? Or, more recently, when a drug […]
Still no Rx for patient adherence Pharma limited in what it can do, but can still have a positive impact Patient adherence remains a complex puzzle with no simple solutions, and no one stakeholder involved – physicians, insurers, or pharmaceutical companies – can provide all the answers needed. Even though the influence of pharma […]
By Howard Brock — Howard Brock is head of commercial models and local market strategy for Campbell Alliance. Additional contributors include Renee Selman, president, patient outcomes, Adheris Health; Andrew Aromando, executive VP, business development, inVentiv Selling Solutions; Jeanine O’Kane, managing director, Biosector 2; and Leigh Householder, senior VP chief innovation officer, GSW. Every market […]