The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing promising results and a second partnership focused on adherence being announced for the first time. Jan. 14, the company announced the results of a collaboration […]
After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told us. • What are some of the non-traditional approaches to communicating with HCPs that are being adopted? We are starting to see a number of […]
HealthPrize Technologies, a medication adherence and digital patient engagement company, has announced positive results from a number of pharmaceutical company sponsored patient support programs conducted across a variety of chronic conditions, including diabetes, hypertension, acne, and asthma/COPD. HealthPrize’s online and mobile platform uses gaming dynamics, behavioral economics, rewards and education to motivate patients to […]
Fluidity was the state of pharmaceutical advertising in 2013, as agencies shifted their operations, personnel, and tactics to meet the needs of their clients, driven by the pace of digital.
Click to download the PDF to view the full issue For the 10th year, the leaders of selected MannyAward-winning and nominated communicationsagencies respond to key industry-related questionsfrom Med Ad News. Med Ad News: How do you see next year’s ACA rollout impacting the way you do business? What will marketing agencies have to do better […]