What do Microsoft, Aetna, Twitter, IBM, Ogilvy Consulting, Biogen and dozens of healthcare startups have in common? All appear in discussions about issues at the nexus of healthcare and technology in Icons.Health, a new video series produced by AbelsonTaylor.
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Fingerpaint added industry superstar Colleen Carter to lead the health and wellness agency’s marketing and business development efforts.
The Healthcare Businesswomen’s Association (HBA) announced the 2019 Woman of the Year, Honorable Mentor and STAR award honorees.
Healthline Media Inc. was recognized by Ad Age as #5 on the magazine’s “Top 25 Best Places to Work for 2019” list among companies with over 200 employees.
Matt Eastwood was named Global Chief Creative Officer of McCann Health, a leading worldwide professional and consumer healthcare communications network.
2018 was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention.
HCB Health hired veteran healthcare digital expert Colin Foster as chief digital officer to lead the healthcare communications agency’s flourishing digital practice.
Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.
When it comes to advertising, 76 percent of primary care physicians (PCPs) prefer companies use simple language according to a survey conducted by GSW – a Syneos Health company and industry leader in healthcare advertising – in partnership with The Harris Poll.
Ad-ventures in Marketing XI
Artificial Intelligence, Business, Data Security, December 2018, Digiceuticals, Doctors, Gastroesophageal Reflux Disease (GERD), Healthcare Communications Agencies, Healthcare Physicians, Inflammatory Bowel Disease (IBD), Irritable Bowel Syndrome, Issue Archives, Joint Ventures, Marketing & Advertising, Partnerships, Patient Identification, Patients, Pharma, Pharmaceutical Marketing Ventures to Watch, Pharmacy Benefits, Rare Diseases, Rare Disorders, Sales Aids, Siri, Special Features, Start-Ups, TherapistsFor the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.