Huntsworth plc announced the acquisition of New York-based AboveNation Media LLC, adding to its collection of leading health, wellness and lifestyle marketing companies under Evoke Group.
Featured Posts
Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, announced the launch of a pioneering new commercial model called The Ashfield Solution.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Although the passage of the 2017 tax bill was a victory for pharma and medical marketers, major challenges are ahead for those of us inside the Beltway for the foreseeable future.
The rebranding of INC Research/inVentiv Health to Syneos Health in the beginning of 2018 was just the first of more changes within the company. In the rebranded company’s Syneos Health Communications subsidiary, the healthcare communication agencies GSW and PALIO have been combined under the GSW brand name.
I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.