Matthew West spent 14 years at McCann RCW as VP/chief talent officer; now West is a director of Advice Personnel, a boutique recruitment company, where he specializes in finding talent […]
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Do we have reasonable expectations of gene therapies? - When you hear the phrase “gene therapy,” what comes to mind? A revolutionary cure for an exotic disease? A risky experimental approach that messes with nature? Something in between?
HBA’s new CEO Mary Stutts sets sights on breaking industry silos and advancing health equity - With less than two months under her belt as the CEO of the Healthcare Businesswomen's Association (HBA), Mary Stutts is enthusiastic about diving into her new role and is bringing extensive experience in the healthcare space to the organization.Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of […]
There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing By Kristin Scott, Society of Hospital Medicine […]
SalesandMarketing Measuring campaign ROI in the age of tapestry marketing By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing […]
SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a […]
AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all […]
Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves […]
Global advertising agency network Interpublic Group announced that it was taking the ICC Lowe healthcare advertising agencies – ICC, Trio, and Pace – and folding them into the FCB Healthcare network.
The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing […]
After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told […]