At Cannes, we were fortunate enough to gain exposure to what is arguably the greatest creative output our industry has to offer. Only the most exceptional work makes it to the final rounds of judging at Cannes, where all lucky enough to attend are afforded the opportunity to see some truly great healthcare advertising from across the globe.
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As part of a mentorship program uniting UGA students with Publicis Health professionals, we were paired during the Cannes Lions Health Festival. And, although, we’re from totally different generations and backgrounds, and at different places career-wise, we were surprised by how much our experiences had in common.
As another year has come and gone it’s time for creative types to review the highlights from Cannes Lions 2016. Ten trends emerged throughout the judging process and the festival itself. These trends are not just advertising trends, but rather principles and values for success in business.
It’s no secret that marketing has grown in complexity in the last few decades, coupled with the rise in digital technologies. Unless you’ve been completely disconnected, you likely know that the newest phenomenon in this world is Pokémon Go, an app-based game that has single-handedly taken over the technological world.
It takes lots of fresh ingredients to cook up a successful marketing agency. Talent. Relationships. Courage. A positive culture. Strong, committed leadership. Mentorship. Strategic vision. A willingness to innovate. The ability to stay awake for 48 consecutive hours. And plenty more. One other ingredient, though, doesn’t often get the attention that we feel it should. It may in fact be just as critical as all the others to an agency’s long-term success, but by its nature can often sink into the background. Social responsibility.
Side effects may include generalized paragraph counting, occasional moral discomfort, reference anxiety, and recurring dreams of side effect reels on loop.
Though the cost of CRM systems varies widely, life sciences companies in particular pay a high price for SaaS software subscription fees – often double or more than what other industries pay.
Healthcare agencies were brought together for the Medical Advertising Hall of Fame’s “View from the Top” leadership forum.
Promotions demonstrate agency commitment to strategic thinking and client-focused delivery excellence July 20, 2016, PHILADELPHIA, Penn. — Razorfish Health, a uniquely integrated health marketing agency, announces the promotion of […]