Organizations continue to recognize the value of the large volumes of data they have collected and their potential for improving the quality, safety, and continuity of care. To utilize the data effectively and appropriately realize these benefits, organizations must overcome the challenges associated with transforming the data for use in healthcare.
The 34th Annual Manny Awards recognize and celebrate the best in pharmaceutical and healthcare advertising. The awards gala will be held on April 20, 2023 at The Lighthouse, Pier 61, Chelsea Piers, New York City.
Finding ways to deliver personalized ads leaving out personal identifying information is especially crucial in the pharmaceutical marketing landscape where data privacy is essential.
U.S. drugmaker Pfizer is ready to launch its respiratory syncytial virus (RSV) vaccine for both older adults and pregnant women in the United States and Europe later this year, executives said on Thursday.
GSK expects to launch its respiratory syncytial virus (RSV) vaccine in the U.S. this year without supply constraints and sees China as a major future market for the shot, a senior executive told Reuters.
Med Ad News sat down with Anthony Hemsey of Heal Studios to talk about how his media company, recently launched with his cousin and Head of Production Lauren Veteri, seeks use documentary-style storytelling to build awareness around disease states through the eyes of patients, healthcare professionals, and innovators in the lifescience arena.
Satisfied clients, innovation, award-winning work, and experienced people drive double-digit revenue growth for the 21st consecutive year.
This article explores several emerging identity standards and what’s needed for the successful planning, activation, and measurement of advertising campaigns in the near future.
Steven Michaelson, a four-decade advertising and marketing veteran who founded two celebrated agencies during his career — Wishbone (1998) and Calcium (2012) — has announced his retirement from Calcium + Company.
The advertising technology company will be integrated into Swoop, creating a unified HCP and DTC system of engagement for healthcare marketers. The growth also expands Real Chemistry’s capabilities and technology offerings.