Many pharmaceutical companies listed strategic objectives for 2024 that included solving for health inequities, clearly positioned within pillars that focused on improving or increasing the value of their products. For one reason or another, many of those objectives were set aside as planning commenced in the new year, leaving this crushing challenge to our society unaddressed.
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Created in partnership with individuals living with HS and their dermatologists, this new campaign features stories of those living with HS, informational videos, and interactive tools and resources for those seeking management options, daily care, and information about HS.
“What has struck me the most is the pace of change. It is so much faster than when I started, says Italia Marr, director, media strategy at Greater Than One. “Thanks to advanced technology, marketers must keep up more than ever. It feels like every day, every quarter, every year, there’s new technology that enables novel marketing solutions for our clients.” Marr talks about her latest role at GTO and shares her perspective on healthcare marketing strategy and working in the industry today.
While it’s never actually possible to fully predict the future, we are looking ahead to how artificial intelligence and other emerging technologies – combined with the human touch of professionals – will shape the future of the business of healthcare and pharmaceuticals for generations to come. Before looking at AI’s potential impacts in the space, we must first take stock of the macro trends in healthcare.
Artificial intelligence (AI) is transforming various domains of human activity, including health care. AI can assist in diagnosis, treatment, monitoring, and prevention of diseases, as well as in enhancing the quality and efficiency of health care delivery. However, AI also poses some challenges and risks, such as ethical, legal, and social implications, data privacy and security, and human-AI interaction.
When it comes to shining the media spotlight on women’s health issues, there exists a culture of silence that demands to be challenged. It’s the 21st Century and health issues that affect half the world’s population are still marginalized in the mainstream media. The stigma and taboo surrounding women’s health issues are deeply entrenched in our society. The reasons for this are complex and related to various socioeconomic factors, societal norms, and ultimately healthcare systems and structures.
An expanding online collection of assets includes a news feed, commentary, infographics, videos, podcast episodes, 3D models, health calculators and trackers, quizzes, and a guide to the pronunciation of medical terms.
More than twenty Northern NJ High School softball teams, including Livingston High School, will participate in a regular season event this weekend aimed to raise money for The American Foundation for Suicide Prevention (AFSP). Med Ad News is an MVP sponsor of Livingston High School Softball team.
Innovation as Strategy isn’t just a concept — it’s a mindset shift. It’s about reimagining possibilities, challenging conventions, and embracing a culture of continuous innovation.
The Centered business unit is a catalyst for reform by fulfilling unmet needs in the digital creative ad space and influencer/creator strategies within the healthcare industry. With this development, CMI Media Group is investing in new custom technology, including AI, and employee expertise in order to offer unique solutions to clients. By expanding their services, CMI is investing in closing these gaps within industry processes and adding to the quality, ease and convenience of clients’ experiences.