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Use your social media canvas to engage, educate, and empower - Justin Chase, executive vice president of media, EVERSANA INTOUCH discusses trends in social media how healthcare communicators can leverage different platforms to build stronger relationships with patients and HCPs.
Do we have reasonable expectations of gene therapies? - When you hear the phrase “gene therapy,” what comes to mind? A revolutionary cure for an exotic disease? A risky experimental approach that messes with nature? Something in between?
At the 34th Annual Manny Awards, SMEs discussed the growing role of the wellness industry and how it fits into the larger healthcare and pharma space.
With less than two months under her belt as the CEO of the Healthcare Businesswomen’s Association (HBA), Mary Stutts is enthusiastic about diving into her new role and is bringing extensive experience in the healthcare space to the organization.
The integrated full-service offer now includes branding, global market access, patient support services, experiential, and events as well as expert audiences.
The deal ends nearly all of the litigation brought against the tobacco giant over Juul by local government bodies and individuals across the United States.
Today, agency execs and junior art directors alike are exploring how generative AI can expand their creative product, improve their technological prowess, and increase efficiency in order to set them apart from the competition.
The move comes as Evoke continues to invest in its high-growth audience intelligence, omnichannel and media, and activation capabilities to provide clients with new and innovative solutions to their most pressing commercial and communications challenges.
The agreement is the culmination of a comprehensive review of opportunities available to Syneos Health, including interest from multiple parties with the assistance of independent financial and legal advisors.
With a 25 year heritage in the industry, natrel is a full-service healthcare communications agency that offers a range of strategic and creative services grounded in a deep understanding of powerful branding and metrics of success. Integrated with Wedgewood, natrel will help transform scientific and clinical encounters into lasting bonds between brands and customers. This relationship builds on almost 40 years of a working bond between the founders of the two agencies.
Érico Braga and Fabio Rodrigues join the agency’s illustrious creative team.