Not many pharmaceuticals become cultural touchstones, but Mounjaro may be the exception.
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First year after launch: An extra-pharma phenomenon - Not many pharmaceuticals become cultural touchstones, but Mounjaro may be the exception. 
FTC revised Health Breach Notification Rule now in effect - Agencies with healthcare clients in pharmaceuticals, healthcare services, digital health apps, or health-related connected devices such as wearables should take note that the Federal Trade Commission (FTC) final rule updating its Health Breach Notification Rule (HBNR) took effect on July 29, 2024.
FCB Health New York’s EQL BAND is the world’s first smartwatch band that uses sound smart technology to accurately hear all heartbeats equally regardless of skin tone. MedAdNews spoke with Kathleen Nanda, FCB Health New York’s chief creative officer, about the device’s development and what brands and agencies can do to support health equity.
MedAdNews spoke with Veeva VP of Strategy Ed Park about his company’s new Compass data product suite.
Fueling experiences with patients, caregivers, and HCPs on their health knowledge journey.
As FDA and other regulatory bodies increasingly accept real-world evidence in drug and biologics submissions for approval, the use of AI can help pharma medical affairs teams more effectively deploy real-world data to generate RWE for supporting physicians and proving the value of products.
The power of promise is strong, but what does it take for the next generation of healthcare marketers to survive?
Perspectives from current and former interns at healthcare marketing and communications agencies.
Taking risks, making bets, and failing in our attempts is how we develop better ideas, products, and thinking. In fact, I would argue that failure is the only platform for success.
This year Greater Than One (GTO) decided to revamp its internship program. It is a big change from what has been done for so many years and has some unique aspects to it, according to GTO. Agency Senior VP, People and Development shares the new components of the program and its role in helping to develop the healthcare marketing industry’s next wave of talented executives.
MedAdNews spoke with Andrew Bast, chief strategy officer of Greater Than One, about the critical importance of health literacy for patients, brands, and marketers.