Big data isn’t just for big pharma. How small companies can benefit, too - To enable their science to change the world, pharma companies need an in-depth understanding of their market, including doctors, potential patients, and payers, as well as a plan on how to navigate it most effectively. This includes understanding their target audience, as well as the relevant channels they need to utilize in order to engage with that audience.
Patient and caregiver influencers in healthcare marketing - As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.
Whether you’re an oncologist directing cancer care, or a health creative communicating science, the most consequential decisions are always human. Tech brainpower can inform our choices, but it takes empathy and real-world understanding to figure out what works best. And the question of how health can maximize AI continues to stoke debate.
Syneos Health has promoted seasoned talent to lead creative expression and strategy in communications that drive positive health outcomes.
Nearly two million people are living with moderate to severe plaque psoriasis in the U.S., but patients often face stigma and feel misunderstood by those around them.
Barker-Evans will build on and expand the company’s 42-year heritage of creative excellence in pharmaceutical and healthcare advertising, which includes driving the firm’s creative vision, developing and retaining top creative talent, and partnering with other AbelsonTaylor Group leaders and teams to deliver measurable business success for clients, the core tenet of the company’s “Return on Imagination” philosophy.
“Modern agencies today need to be consultants first, leaning away from manual work and toward strategic consultative contributions,” explained Chief Technology Officer Oleg Korenfeld. “This is only step one for us. We continue to find opportunities to automate to increase speed in other processes and have our expert teams focus more on strategic council. The new generation of advertising employees – at every level – will have more exciting careers.”
The global strategic research consultancy has announced the appointment of Ann-Marie Mulhall to account director.
The consumer health industry in Asia is transforming in front of our eyes; unsurprisingly for a population of 4.5 billion and a kaleidoscope of cultures. Health marketers must reassess their approach and brands must shift to a proactive digital-first mindset.
Industry leaders Steven Behm and Brian Tjugum join to lead the company’s crisis communications and social impact practices. New Real Reputation product drives data-based approach to reputation measurement and action.
A 15-year media and marketing professional, Prudhomme has extensive healthcare experience that includes planning and executing measurably successful media strategies promoting prescription and over-the-counter brands for companies including Pfizer Consumer Health, Bausch Health, and Valeant Pharmaceuticals.
The launch of The Next Marketing with HJ series coincides with the rise of unprecedented innovation and competition in the marketing world today. As new-age marketers strive each day to achieve the most from their sought-after and captivating marketing campaigns, the show arrives just in time to provide them with the secrets of successful marketing.
