Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.
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Honeycomb Health is a nonprofit created to help people with rare diseases securely store, manage, and share comprehensive health information. By leveraging innovative technologies and inspired market solutions, Honeycomb unites patients, family members and healthcare providers in rare disease management.
Med Ad News honored the leading agencies/networks and creative work in the healthcare communications arena on April 22 via the virtual Manny Awards. For the 32nd edition of the event, Manny Awards were virtually presented to healthcare agencies and networks achieving excellence across 29 categories. The 2021 Virtual Manny Awards can be viewed on demand for free at https://portal.xyvid.com/mannyawards2021
Two longtime employees of TBWA\WorldHealth reflected on their careers and their lives in the healthcare advertising industry, and why they started the agency’s Balance initiative to address quality of life issues. Stephanie Schulman is president of WildType. Cassie Lau is a senior project manager at TBWA\WorldHealth.
What is modern marketing in pharma? Hold up. Before even asking that question, we need to answer another. What is a modern customer?
As meetings with pharmaceutical sales reps migrate online and more patients visit with their healthcare providers via video, digital has set a new norm within life sciences. The sudden shift toward virtual engagement last year laid the groundwork for more efficient exchanges. And it’s now driving reps to continue engaging with healthcare professionals (HCPs) remotely, even as in-person access returns beyond the pandemic.
McCann Health New York announced the promotion of General Manager Matt Silver to the role of President. His promotion was announced during a period of tremendous growth and industry recognition for the agency, domestically and on the global stage.
Med Ad News caught up with David Ormesher, CEO of closerlook, and Ross Toohey, chief commercialization officer of Fishawack Health, to talk about Fishawack’s acquisition of closerlook, what made the deal so attractive on both ends, and what the acquisition promises for clients.
Ashfield Advisory, an ecosystem of healthcare advisory and consulting businesses and part of UDG Healthcare plc., announced two senior leadership appointments.
The Greater Than One (GTO) Group, a privately held, global marketing and communications agency focused on providing clients with a unique blend of custom practice offerings, announced that Chris Mycek was appointed Senior Vice President of Strategy & Growth.