Matt Eastwood joins McCann Health as global chief creative officer

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McCann Health has named Matt Eastwood as global chief creative officer of McCann Health. Executives say Eastwood, who was most recently worldwide chief creative officer at J. Walter Thompson Co., brings a track record of all-around creative leadership to a growing health and wellness industry sector where both consumer and professional communications are increasingly embracing the global and digital expertise shared by all marketers.

Matt Eastwood

“Matt is an immense talent, but an even better human,” says Rob Reilly, global creative chairman of McCann Worldgroup. “He is exactly the kind of global creative leader we need at this moment to continue McCann Health’s growth and commitment to do meaningful work for our brand partners.”

McCann executives highlight Eastwood’s career, which has spanned numerous agencies, specialties and countries, including Australia, the United Kingdom, and United States. He has been executive creative director at M&C Saatchi both in Melbourne and London before moving to the United States as chief creative officer at Y&R New York. He then moved to Sydney as DDB’s vice chairman and national creative director in Australia and then joined DDB New York as chief creative officer before leaving for JWT in 2014. In 2016, he led JWT to a historic year at Cannes, winning a total of 80 Lions, more than the agency had ever won in its 150-year history.

“I’ve been impressed for some time with the creative renaissance that Rob Reilly and his teams have brought to all of McCann Worldgroup,” Eastwood says. “And like many in the business, I’ve been especially aware of some of the outstanding and meaningful creative work that McCann Health in particular has been doing around the world befitting their reputation as one of the world’s most awarded global healthcare communications companies. I am so pleased to be joining this winning team.”

According to John Cahill, global CEO of McCann Health, “Our health, wellness, and pharma clients across the board are increasingly looking at a changing landscape in which Matt’s broad background and sterling creative reputation will be of great relevance and value. The challenges and opportunities they are facing are consistent with those running across all of marketing, including the more empowered health consumer, the evolving health delivery system, and the growing influence of data-led marketing.”