McCann Health promotes Sandra Carey and Dan Carucci

McCann Health promotes Sandra Carey and Dan Carucci

McCann Health promoted Sandra Carey, formerly global president, McCann Health Pharmacy Marketing, to global president, Expert Audiences. According to network leadership, “expert audiences” refers to McCann Health’s increased focus on broadening reach to healthcare experts in their respective fields, those considered to be healthcare extenders such as pharmacists, nurses, dentists, dieticians and other health professionals. 

“As illustrated by the global pandemic, healthcare extenders play a pivotal role in health care delivery, conducting activities and interventions in disease prevention and health promotion by working closely with patients and physicians,” management says. 

In her new role, Carey is expected to bring fresh thinking and innovation to McCann Health’s practice dedicated to expert audiences. She is working with a team of healthcare extenders across McCann Health to bring insights, understanding and meaningful programs to the network’s clients that are now focusing on these practice areas. She is reviewing the network’s current offerings, processes and tools and develop best practices to be shared across all A&P agencies, promoting collaboration and shared learning to meet client’s new needs.

“Many aspects of the health delivery system have been forced to reset, reevaluate and innovate to address the changing needs of patients and consumers in the mid and post-COVID-19 world,” says John Cahill, global CEO, McCann Health. “The primacy of the ‘expert’ at all levels of health delivery has demonstrated that Sandra’s own expertise in the knowledge of these healthcare professionals will greatly benefit our clients’ brands and businesses.”

According to Carey, “With so many new or emerging players in the healthcare delivery system, it’s crucial to have a deep understanding and line in to how each of those experts in their field engage with patients and consumers, as to ensure that our clients are able to make those meaningful connections at every touchpoint.”

Dan Carucci, MD, MSc, PhD, was promoted from medical director to global chief medical officer. According to McCann Health, as an esteemed and expert voice in the scientific and medical community, Dr. Carucci is harnessing his vast knowledge and experience in innovative medicine, practice and delivery to contribute authoritative science to the agency’s clients and businesses.

In this new role, Dr. Carucci is working closely with McCann Health clients’ medical teams to better understand how to address communications challenges and add value to the rapidly evolving field of medical advances. Dr. Carucci is building upon his substantial efforts with senior medical executives and leaders at the national and supranational level to advance McCann Health’s contributions to the global health debate. Internally, Dr. Carucci is expanding on his current role providing McCann Health with expert medical advice and guidance to further reinforce the scientific and medical integrity of work and strengthen the agency’s medical capabilities and offerings to clients.

During the Covid-19 pandemic, Dr. Carucci has dispatched weekly reports on global data updates, as well as therapeutic and vaccine developments. He has provided adept guidance for clients and internal groups alike, consulting across businesses and agencies within McCann Health, McCann Worldgroup and IPG in managing the pandemic.

“In this Covid-19-dominated time, health came to the forefront of society’s mind like never before,” says Bill Kolb, chairman and CEO, McCann Worldgroup. “The urgency of the Coronavirus crisis has refocused the attention of every marketing company working within the global healthcare environment. With this appointment, Dr. Carucci’s credentials and experience will be harnessed and maximized across our global network to the benefit of all of our brands and businesses.”