MDC Group 2014
315 Fifth Avenue
New York, NY 10016
Telephone: 212-679-3336
Facsimile: 212-679-3337
E-mail: [email protected]
Website: mdcadvertising.com
Quick Facts
| Accounts | |
|---|---|
| Account wins | 1 |
| Active business clients | 2 |
| Services Mix | |
|---|---|
| Digital/interactive | 40% |
| Traditional advertising | 40% |
| Strategic services | 20% |
Client Roster
Cognizant Consulting
Mission Pharmacal
MonoSol Rx
The past year was significant for MDC Group in several ways, according to executives. Core management team members not only continued to develop their respective areas of concentration within the agency, but Eric Malter took the title of CEO of MDC Group, while creating two new partnership positions: Peter Zamiska as president/chief creative officer of MDC Advertising, and Peter Niemi as president of MDC Digital Solutions. In addition, the agency continued to successfully establish and execute its unique “virtual agency of record” model. Additionally, as it had done in 2012, MDC doubled its billings over the prior year.
“I was very pleased to recognize the tremendous accomplishments and dedication of Peter Zamiska and Peter Niemi and make them partners in MDC this past year,” Malter says.
The Year’s Accomplishments
According to agency leaders, a significant contributor to the great year MDC had in 2013 was the success of its “virtual agency of record” model, which was developed in 2012. In this scenario, the agency functions with a small, core dedicated management team that oversees, on a project basis, a much larger universe of seasoned professionals in every agency function, including all phases of creative services, account management, editorial/proofreading, production and digital development. In this manner, MDC is able to match talent to task on a very specific basis, assignment by assignment, without the overhead attributed to larger brick-and-mortar agencies. As a result, in the past year, MDC was able, from its modest offices on Fifth Avenue in New York City, to service its clients with highly experienced professionals residing not only in the New York tri-state area, but also in Massachusetts, Oregon, California, and in one instance, South Africa.
Structure And Services
The principals at MDC believe that since there are no geographic boundaries restricting the agency, there are subsequently no creative or strategic boundaries limiting its ability to help clients succeed and achieve the best work and value for their budgets. In 2013, this approach led to MDC being named agency of record for MissionPharmacal’s dermatology franchise, as well as the launch of Aquoral, a xerostomia product from Mission. In addition, MDC was named agency of record for PharmFilm from MonoSol Rx. The plan in 2014 is to continue to grow the MDC network of professionals, in order to be able to fulfill and service the needs of its growing roster of brands.
“We believe that our VAOR model allows us to match the best talent to any given task, in order to hit the ground running on any given assignment,” Zamiska says.
Future Plans
According to executives, the outlook for MDC Group and its advertising and digital divisions is strong in the coming year, with the three agency principals anticipating sustained growth in all areas of the business.
The agency’s leaders say they are extremely excited about the 2013 growth of the MDC Digital Solutions business. These executives say the agency is doing cutting-edge work in the area of digital marketing, analytics, social media, and the use of Websites as direct response vehicles to connect healthcare professionals and patients to measurable success indicators. According to agency managers, in the past year alone, this group led the way in the design, development and launch of several high performance brand Websites. “MDC is continually striving to create a convergence between traditional advertising and marketing approaches, direct response principles, and digital marketing techniques to create a blend of strategic opportunities,” executives note. “And all of this is powered by some of the best creative thinking and execution in the business.”
“We have engineered a high performance marketing platform that allows our clients to drive the growth of their brands in ways that were not possible just a few years ago,” Niemi says.
Philanthropy/Citizenship
Despite the time and demands of its continued growth, MDC has never lost sight of its civic responsibilities. Malter continues to serve on the national board of directors for Child Find of America, an organization that has, for the past 30 years, been dedicated to the mission of bringing missing children back home, domestically and from overseas. In the coming year, MDC will be designing new branding for Child Find, as well as overseeing the revamping and optimization of the Child Find of America Website.
