Med Ad News Announces Finalists for the 2019 Manny Awards and Names Industry Persons of the Year

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Med Ad News Announces Finalists for the 2019 Manny Awards and Names Calcium’s Steven Michaelson & Judy Capano as Industry Persons of the Year


LIVINGSTON, NJ – (March 25, 2019) – Med Ad News, the leading pharmaceutical business and marketing publication, announces the nominees for the 30th Annual Manny Awards – celebrating the best in pharmaceutical and healthcare advertising – and announces Steven Michaelson and Judy Capano as the Industry Persons of the Year. The Manny Awards annual gala event celebrates creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to join Med Ad News in honoring winners across 30 total award categories, including the year’s Most Creative Agency, Most Admired Agency, Agency of the Year I, II and III, and more. The Manny Awards ceremony will be held on Thursday, April 18, 2019, at Pier Sixty at Chelsea Piers in New York City.

The Med Ad News “MedAdvocate” jury convened on March 20 for a roundtable discussion of finalist campaigns previously determined via online voting, and included selections from more than 200 eligible voters across healthcare communication agencies. In order to take a deeper dive into the finalist campaigns, a panel of experts dubbed “MedAdvocates” were each assigned specific campaigns and tasked to initiate meaningful dialog amongst the jurors. MedAdvocates were selected based on their creative expertise and widely recognized performance within the industry. Ultimately, the team scored each finalist campaign using a point system that, combined with the popular vote conducted online, arrived at the eventual winners to be crowned on April 18, 2019. 

Steven Michaelson and Judy Capano

Med Ad News is excited to recognize as its 2019 Industry Persons of the Year, Steven Michaelson, Founder/CEO of Calcium & Judy Capano, Co-Founder/Managing Partner/COO of Calcium.

Steven Michaelson has spent nearly 35 years in the advertising industry, 25 of them in pharmaceuticals. He was Founder/CEO of Wishbone, a highly successful start-up that thrived for 13 strong years and was awarded Agency of the Year – Category III by Med Ad News in 2009. Wishbone was acquired in January 2010 by Rosetta (and then Publicis). Continuing in that tradition, Steven founded Calcium NYC during 2012, calling upon the original Wishbone leadership team to help guide and run the agency. In 2014, Calcium NYC was combined with Vox Medica and Star Life Sciences to create Calcium, an agency that offers clients Wishbone-like strategic and creative firepower along with robust medical and scientific expertise and leading-edge digital capabilities. Calcium was recognized as Agency of the Year – Category III by Med Ad News during 2018.

Earlier in his career, Steven held creative leadership positions at KPR, FCB, Harrison and Star, and Robert A. Becker. Over the years, he has helped create campaigns for high-profile brands including Zocor, Glucophage, Plavix, EpiPen, OxyContin, Depakote, and Diovan. Steven is a graduate of Pratt Institute. He is Chairperson of the Medical Advertising Hall of Fame.

Judy Capano brings more than 25 years of experience on both the pharma client side and agency side to her position as the strategy lead for Calcium. Judy started her career in Sales, Hospital Sales, Training, and Sales Management for Marion Merrell Dow. Moving to the agency side, Judy became EVP, Director of Client Services at Harrison Star and COO/Strategy Officer for McCann Torre Lazur Worldwide, where she ran the global agency network and was responsible for M&A/start-ups. More recently, Judy was Partner/Chief Strategy Officer at Wishbone. She is a cum laude graduate of Siena College, for which she sits on the board of trustees. Judy is married to Steven Michaelson, and they live in New York City with three children.

Voted by industry peers and the expert panel of MedAdvocates, along with the editors of Med Ad News, the 2019 Manny Awards nominees include:

Agency of the Year – Category I

  • Area 23
  • Intouch Solutions
  • TBWA\WorldHealth

Agency of the Year – Category II

  • FCBCure
  • Fingerpaint
  • precisioneffect

Agency of the Year – Category III

  • Dudnyk
  • Sound Healthcare Communications
  • SPLICE Agency

Heart Award

  • Area 23
  • CultHealth
  • FCB Health New York

Vision Award

  • AbelsonTaylor
  • Brick City Greenhouse
  • CultHealth

Agency on the Rise

  • Brick City Greenhouse
  • Elevate Healthcare
  • minds+assembly

Network of the Year

  • FCB Health Network
  • McCann Health Network
  • Omnicom Health Group

Most Admired Agency

  • Area 23
  • CDM
  • GSW

Diversity & Inclusion Champion

  • Concentric Health Experience
  • Intouch Group
  • McCann Health

Marketer on the Rise

  • Amy Williams, Associate Marketing Director, Avanos (Nominated by AbelsonTaylor)

Best Launch Campaign

  • CDM NY – Xofluza
  • DDB Health – Aimovig
  • McCann Health New Jersey – Opsumit (Relaunch)

Most Creative Agency

  • Area 23
  • FCB Health New York
  • GSW

Best Consumer Campaign – Print

  • Dudnyk – Protect Your Heart
  • GSW – Mostly Good
  • Intouch Solutions – A Beautiful Pair

Best Consumer Campaign – TV/Radio

  • Area 23 – April Fools
  • HealthWork – Vraylar
  • Intouch Solutions – A Beautiful Pair

Best Consumer Campaign – Web

  • AbelsonTaylor – MACI/It’s Your Move
  • GSW – Dyskinesia Is A Jerk
  • Intouch Solutions – A Beautiful Pair

Best Experiential Campaign

  • FCB Health New York – Parkinson’s House Call
  • GSW – The Repatha Escape Room
  • NAVICOR – Chemosaurus

Best Interactive Patient Campaign

  • AbelsonTaylor – Unfriend Chronic Migraine
  • Area 23 – Get Up Alarm Clock
  • Area 23 – TXT2HLP

Best Interactive Physician Campaign

  • Concentric Health Experience – Lonhala Magnair
  • FCBCure – Through Their Eyes
  • GSW – The Repatha Escape Room

Best Managed Markets Campaign

  • Entrée Health New York – EMD Serono Specialty Digest
  • Entrée Health Princeton – Takeda Oncology 1Point
  • McCann Health Managed Markets – Genentech Patient Foundation

Best Medical Device Campaign

  • Area 23 – No Defense
  • Fingerpaint – UltraMIST – “Take Back Your Territory”
  • GSW – Hollister VaPro Catheter Print

Best Nonbranded Campaign

  • Concentric Health Experience – Leave No Mom Behind
  • Fingerpaint – Nature Calls
  • Neon – The 48th Hour

Best Patient Engagement Campaign

  • Area 23 – TXT2HLP
  • CDM – Zac’s Play Day
  • Patient Experience Project – UCD in Common

Best Philanthropic Campaign

  • Area 23 – The Rape Tax
  • Dudnyk – Protect Your Heart
  • FCB Health New York – Not Out Of The Water

Best Professional Campaign – Print

  • Area 23 – No Defense
  • DDB Health – See The Impact
  • Navicor – Chemosaurus

Best Professional Campaign – Video

  • Area 23 – Heart Stories
  • Concentric Health Experience – High-5
  • FCB Health New York – Here’s What You Don’t See

Best Professional Campaign – Web

  • Fingerpaint – Nature Calls
  • Fingerpaint – UltraMIST – “Take Back Your Territory”
  • Neon – The 48th Hour

Best Rare Disease Campaign

  • Area 23 – No Defense
  • Area 23 – The World’s Smallest Booth
  • FCB Health New York – See The Connection

Best Self-Promotion Campaign

  • AbelsonTaylor – Feel The Data
  • GSW – Harris Poll
  • TBWA\WorldHealth – Warm Wishes

Best Social Media Campaign

  • Area 23 – Get Up Alarm Cock
  • Area 23 – The Worst Restaurant In Town
  • The Bloc – Memories for Memory Loss


Med Ad News congratulates Industry Persons of the Year Steven Michaelson & Judy Capano and all award nominees.

The 2019 Manny Awards celebration on Thursday, April 18, 2019, at Pier Sixty at Chelsea Piers in New York City will begin with a cocktail hour at 6:30 p.m., followed by a sit-down dinner at 7:30 p.m., and will conclude with a post-awards cocktail hour. The awards ceremony will commence at 8:30 p.m. The event is black tie.

2019 event sponsors include: Platinum sponsors Calcium, Dudnyk, Fingerpaint, and TBWA\WorldHealth; Gold sponsors Concentric Health Experience, Evoke, GSW, Intouch Group, and JUICE Pharma Worldwide.

For reservations, visit or contact Daniel Becker at [email protected].

For sponsorship opportunities or Press inquiries, contact:
Daniel Becker at (973) 507-6701 or [email protected]

About the Manny Awards
For 30 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.

About Med Ad News
The pharmaceutical industry’s publication of record since 1982, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News. Med Ad News is a publication of Outcomes LLC. For more info, visit

About Outcomes LLC
A marketing and media company built to quench the evolving consumption habits of B-to-B audiences, Outcomes supports the healthcare communications industry via industry leading brands Med Ad News, PharmaLive, leading events including the Manny Awards and content marketing services. For more info, visit

Contact Information:

Daniel Becker
Brand Director
Outcomes LLC
Tel: 973-507-6701
[email protected]