Media fragmentation problems solved with CMI Media Group advancements to empower operating system

CMI Media Group

Media fragmentation problems solved with CMI Media Group advancements to Empower operating system

Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), today announces the evolution of its Empower ™ operating system, a technology solution that unifies industry leading tools and features into a SaaS-enabled, modular, agile, and innovative framework.  It is the first of its kind, award-winning operating system, built specifically for the health marketplace, and designed to unlock the power of data-driven media strategy and seamless execution within a transparent and collaborative interface. The operating system is built on 30+ years of leadership in the development of award-winning omnichannel solutions and services, and pairs them with newly developed applications that continue to drive better engagement and outcomes for health and life science brands.  

Empower OS is the first integrated HCP/DTC operating system that allows true connectivity and planning between audiences from insights to activation and automation. It embeds a layer of predictive capabilities that allow CMI Media Group and its clients to have an always-on, trigger-based plan, with greater speed to market. It allows for the infusion and creation of creative and is ready to be used as a software platform for any client’s internal use. With this secure, agile, and scalable solution, CMI Media Group is leveraging the world’s most innovative technology and data.  

“We have a committed investment to moving our clients’ business with transparency and innovation and we’re very proud to lead the market. Empower OS represents an evolution of our proprietary technology that takes into account the important factors of their business – data, technology and the use of AI, operational effectiveness and efficiency,” said CMI Media Group President and CEO Dr. Susan Dorfman. “Over the past decade we have continually refined and improved our tools with a focus on interconnectivity, filling an industry need that only we have been able to provide to healthcare marketers.” 

Empower connects new and industry-leading applications within a scalable SaaS framework that drives end to end insights, planning, and buying processes for the health marketer of the future. The first two OS apps to launch within the new, innovative framework are the Insights engine that is built on robust healthcare professional and consumer health data and automated media orchestration (AMO), the first and only self-serve paid media orchestrator in the health marketing industry.   

CMI Media Group continues to evolve and lead the industry in developing data-driven technological solutions that meet the complex needs of sophisticated healthcare marketers, with a modern omnidynamic approach that intersects brand messaging where the key audience is in their digital health journey. 

AMO is novel ad technology designed to plug into omnichannel marketing technology stacks to enable the orchestration of paid media at scale and work in conjunction with CRM, owned media, and web personalization systems and technologies.  Health and Life science organizations can now orchestrate in the moment messaging across all communication channels and finally deliver on the promise of enhanced customer experiences through the principles of omnichannel.    

“The future of martech in life sciences is agile and modular.  Marketers need tools that can seamlessly plug into any workflow and provide incremental value for brands and most importantly customers. The Empower operating system has been designed to meet the complex needs of sophisticated marketers who get results,” said Jose Ferriera, EVP, Product Strategy & Transformation.  

“As a modern media agency with a deep understanding and experience in pharma marketing we have improved the way media is planned and bought, in ways unlike the industry has ever seen. Costly fragmentation of media investments is a persistent problem that the Empower OS finally solves,” added Chief Technology Officer Oleg Korenfeld. 

As a dedicated healthcare media agency powered by cutting edge technology, CMI Media Group’s team of strategists understand the complexities of the customer journey and the importance of personalized, relevant messaging via the channels they prefer. Empower enables healthcare and pharma brands to reach audiences in a cost-effective, channel-preferred manner.  

CMI Media Group has brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. 

 About CMI Media Group 

CMI Media Group, a WPP company (NYSE: WPP,, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.  CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit   

Source: CMI Media Group