MedThink Communications: 2016
MedThink Communications
3301 Benson Drive, Suite 400
Raleigh, NC 27609
Telephone: 919-786-4918
Facsimile: 919-786-4926
E-mail: [email protected]
Website: medthink.com
Accounts
Account wins 5
Accounts resigned 2
Active business clients 13
Brands by 2015 sales
Brand-product accounts held 22
$25 million or less 5
$25 million to $50 million 5
$50 million to $100 million 5
$100 million to $500 million 4
$500 million to $1 billion 2
Services Mix
Integrated communications 80%
– Digital marketing
– Strategy
– Media
– Analytics
– DTC/DTP
– Sales collateral
Corporate communications 10%
Promotional Medical Education 10%
MedThink Communications refined its value proposition in 2015, executives say, further strengthening its client-centric mentality with the introduction of its trademarked Data+Soul process. “Data+Soul allows MedThink Communications to create innovative solutions for clients that not only challenge convention, but guarantee ROI,” agency leaders say.
“It is an extension of our existing client-focused philosophy, which emphasizes innovative, creative, and efficient solutions,” says Scott Goudy, president. “With Data+Soul, we’re able to offer hard and soft ROI metrics that show a tangible impact.”
“We’re really excited about the client feedback we’ve gotten to date,” says Laura Perry, managing director. “Data+Soul allows us to focus in on client needs and how to achieve their goals and objectives through high-value, measurable tactics. And it does it in a way that shows we’re as invested in their success as they are.”
MedThink Communications launched a new website highlighting the Data+Soul business approach, along with case studies demonstrating real-world results. “We began implementing Data+Soul over the past couple of years, and now have the data to prove the results—there’s nothing better than showing clients that their marketing efforts achieved predicted ROI,” Perry says.
The year’s accomplishments
According to executives, last year’s emphasis on strengthening existing client relationships and growing a diversified client base resulted in a surge of organic growth and several new business wins.
“We were thrilled to be able to expand into the CNS category, in addition to driving unique opportunities in managed market programs and DTC promotion,” Perry says. “Our clients know they can come to us with any challenge and we’ll rise to meet it. Our team even worked with a client on global importation issues and US packaging for their brand portfolio. We really do believe in going above and beyond!”
New business wins included TeleFlex, CMR, and Quintiles, in addition to Inovio, a cutting-edge biotechnology company.
“We’re always exploring new partnerships with the right clients,” Goudy says. “However, that doesn’t come at the expense of our current roster. They always get the quality and level of service they expect and more.”
Executives say this is evident in the latest client survey results, in which nine different client organizations provided feedback on client service, creativity, strategy, responsiveness, and value.
“Nothing is a better measure of success than our clients’ willingness to recommend us.” Perry says. “100% of clients said that they would recommend MedThink Communications to a colleague. That really says it all!”
Goudy adds, “We believe that our success is our clients’ success. The survey acknowledges that our clients believe that, too.”
Executives say MedThink Communications has also been very proactive about getting the right people in the right seats at the agency. “Our unique value proposition requires experienced leadership and in-depth brand knowledge,” Perry says. “We’ve got a team in place that delivers on both of those across all our agency disciplines.
Structure and services
“Our approach is well suited to a highly team-focused organization like ours, as everyone must work hand-in-hand to be familiar with our clients’ key performance indicators, and how to best meet—or even better, exceed—their goals on every project,” stated Mr. Goudy. Every MedThink Communications client team comprises key members who are immersed in Data+Soul, including experienced data analytics personnel, creatives who understand purpose-driven concepts, account staff and strategists trained in KPI and ROI generation, and PhDs who ensure scientific accuracy. “The goal is to coordinate and synergize across all agency disciplines in order to provide the absolute best work for our clients.”
Future plans
Executives say, as always, MedThink Communications intends to remain fiercely independent, continuing to offer the high-quality services and seamless execution that has resulted in so much success thus far. Future plans include increasing staff members and actively seeking clients who wish to partner strategically to maximize ROI by utilizing the benefits delivered by Data+Soul.
When asked if she thought clients were open to the Data+Soul concept, Perry answered, “I think clients are looking to take control of their marketing budgets and want to know without a doubt that their dollars are making a positive impact. Being able to point to real ROI is high on everyone’s list.”
Goudy agrees. “We’ve shown that Data+Soul is a viable predictive ROI model with real-world clients. It allows us to explore solutions innovatively and creatively, so we can go beyond typical pharma offerings. We’re finding that clients are comfortable considering unconventional tactics and strategies when they know they’re tied to real ROI. That frees us to give them the very best ideas to grow their business.”
Perry adds, “As we help our clients grow their business, we grow ours. This win/win value proposition is a major part of why Data+Soul works so well for everyone.”
Philanthropy/citizenship
MedThink Communications supports a range of local and national charities, executives say. Charity efforts include the national Toys for Tots and the local Angel Tree project to ensure that children in need receive gifts for the holidays. On the school front, donations to the BackPack Buddies program help provide weekend meals to needy schoolchildren, and the Book Harvest children’s book drive supplies books to young readers in the Research Triangle area. Also, many MedThink associates participated in the 2015 Susan G. Komen Race for the Cure – an annual event that the agency has been a part of for a number of years, executives say.
