Cyan Health had, unarguably, its best year ever, according to the leadership team. The agency enjoyed 100 percent client retention, added seven new clients (via five victorious pitches), increased revenue by 40 percent, increased staff by 38 percent, and promoted 12 well-deserving employees. “We launched three branded payer marketing campaigns, one of which included a first of its kind ‘brand.com/payer’ webpage and were honored with an industry award for a payer marketing campaign from the previous year,” Cyan executives say. “Perhaps most importantly, against the backdrop of the pandemic, we managed a seamless transition to a virtual environment, without losing any momentum in our continuing growth.”
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“This past year, more than any other, has reinforced the significance of the DDB Health refrain,” leaders at the agency say. “The urgency of health – and healthcare – has never been more top of mind. In an age where science moves quickly, innovation never stops, and taking the right action for better health cannot wait, DDB Health continues to rise to the occasion. The agency’s actions consistently mimic its mantra: Dare to Do Boldly. It’s a courageous call to action for its employees, clients, partnerships, and its work – all of which have grown markedly and impressively through a most challenging year.”
Leaders at Elevate say it would be an understatement to say 2020 was an unprecedented year for everyone – but for the agency, it was another positive year of purposeful controlled growth.
The Entrée Health network has evolved to include Valuate Health Consultancy, the rapidly growing market access consultancy offering of Omnicom Health Group, and three full-service value and access ad agencies (Entrée Health New York, Entrée Health Princeton, and Entrée Health Boston). Through a year that included the pandemic, the national reckoning on race and the introduction of the Boston office, the Entrée Health network grew significantly in terms of offerings, personnel and earnings, management says.
When EVERSANA, an independent provider of commercial services to the life sciences industry, introduced EVERSANA ENGAGE in January 2020, no one could foresee the challenges that would upend global industries in March, agency leaders say. Regardless of launching mid-pandemic, executives at the newly formed life sciences marketing agency say they pushed forward with “an unwavering focus on client delight and patient outcomes while delivering record-breaking results.”
Founded during 2006, Evoke is a full-service global marketing, media, and communications agency that its leaders say is purpose-built to navigate today’s complex healthcare landscape. The agency has a growing number of professionals, at last count, 706 across 10 global offices: New York, Philadelphia, San Francisco, London, Princeton, Chicago, Los Angeles, Dublin, Singapore, and Dubai. “Natively digital, data driven, creatively curious, and fully dedicated to the health and wellness industry, Evoke is committed to building more strategic connections and driving stronger results under the agency’s ethos of making ‘Health More Human™,’” management says.
Leaders at Excitant Healthcare Advertising say the agency’s historic strengths of agility and adaptability were put on full display in 2020 in the face of the COVID pandemic. Excitant supported a client’s critical first launch, expanded digital initiatives to account for decreased HCP face-to-face time, added to its roster of clients and significantly grew agency revenue for the year – all while continuing to win creative awards for its work across multiple categories.
“Reflecting back on a year that, in decades to come, will actually seem even more incredible and implausible than it feels now makes discussing agency performance feel so very strange,” according to the leadership team of FCB Health Network. “We’re living through a time of transformation – personal, social, cultural and, yes, professional – forcing each one of us to re-examine our person, our place and our purpose. The FCB Health Network purpose, our Bedrock – Passionately committed to doing what’s right for our clients, their brands and our people – has never been more appropriate and motivating than it is today.”
In 2020, healthcare went where no one thought possible, and so did FCB Health New York. “Many people spoke to me of how their colleagues became family,” says FCB Health Network President & CEO Dana Maiman. “This is so foundational to our success and it’s why we are so different. This is why we thrive.”
According to the leaders of FCBCURE, it’s not when things are going great, it’s when things go sideways that you see what an agency is truly made of. Despite a challenging 2020, management says FCBCURE showed that its strong leadership, sense of community among employees, and the drive, willingness and energy to push clients meant that not only did the agency survive – it thrived.