Moon Rabbit, an independent advertising and marketing agency focused on the consumer and healthcare sectors, expanded the firm’s U.S. headquarters in New York City. Announced during March, 25 new team members joined the agency to serve Moon Rabbit’s growing client base, with a move into an expanded space in SoHo.

Since the agency’s inception, Moon Rabbit has assembled a team of more than 50 professionals. The agency is led by industry veterans and an accomplished group of senior leaders, including managing partners Michael Banner, former director with McCann Health Singapore and Concentric, and co-founder of Elixir Advertising; John Tenaglia, co-founder of agency NSight Driven Communications; and James Tinker, also previously a director with McCann Health Singapore and co-founder of Elixir Advertising. During February 2019, NSight Driven Communications and Elixir Advertising merged, collectively establishing Moon Rabbit.

“We always believed that if we built a team that mixes consumer and healthcare experts that we’d be able to bring novel solutions to clients’ marketing challenges,” Tenaglia says. “It seems to be working, since we’re working with a growing list of brands to tell their stories in a thoughtful and compelling way.”