Moon Rabbit Names Arvid Lithander Managing Partner, Executive Creative Director
Award-winning former Saatchi & Saatchi, Wieden+Kennedy executive to lead creative for agency’s growing roster of consumer and healthcare brands
NEW YORK — June 10, 2020 — Moon Rabbit, an independent advertising and marketing agency focused on the consumer and healthcare sectors, today announced that Arvid Lithander has joined the firm as Managing Partner and Executive Creative Director. In this role, Lithander will serve as the agency’s global creative lead, driving the creative culture and ultimately continuing to elevate campaigns for clients in the U.S. and globally.
“Arvid responded immediately to our vision and we had strong chemistry right away,” noted Moon Rabbit Managing Partner James Tinker. “The creativity, worldview and experience he brings to Moon Rabbit, together with his background across both traditional and digital creative team leadership, will be a huge asset to the agency as we continue to build meaningful integrated campaigns for our growing client base.”
Lithander is the founder of Bakheda Co., a creative agency based in Singapore that partnered with brands such as Snapchat, YouTube and numerous startups. He previously served as Creative Director at 72andSunny, Digital Creative Director at Saatchi & Saatchi and was with Wieden+Kennedy, working with brands such as Nike, Carlsberg, Lexus and Facebook on campaigns that were recognized with a Grand Prix and golds at Cannes Lions, and gold pens at D&AD and The One Show Interactive.
Lithander added, “The Moon Rabbit leadership team and I instantly connected. As a Swedish person who loves to travel and who has lived and worked in Europe, the US and Asia, I felt intrigued by the vision of creating a borderless agency culture, and how it can lead to a new way of operating. You don’t have to be a network to be global. With Moon Rabbit and Bakheda joining forces, we have the creative talent to build powerful campaigns that matter and that set our clients apart.”
About Moon Rabbit
An independent advertising and marketing agency that blends consumer and healthcare talent, Moon Rabbit creates powerful brand campaigns and finds new ways for clients to integrate in a multichannel, multicultural world. Established following a merger in 2019, the agency has offices in New York, California and Singapore.
Web | http://wearemoonrabbit.com/
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