The heathcare advertising agency Neon has teamed up with the nonprofit lung cancer research advocacy group Free to Breathe on Flip Out, a social awareness and fund-raising campaign. The campaign launched Oct. 30 at Free to Breathe’s Brooklyn 5K Run/Walk and will run through November for Lung Cancer Awareness Month. A how-to video, media kit, and campaign details are available at

Free to Breathe executives say although lung cancer claims more lives each year than breast, colon, and prostate cancer combined, these three cancers receive an average of 5.8 times more research funding per life lost than lung cancer, according to statistics from the American Cancer Society. “Research means better treatment options and better treatment outcomes. That’s why for every $100 raised by Free To Breathe, one hour of vital research is conducted,” says Free to Breathe President, Joan Schiller.

The objective of the Flip Out campaign is to grab the public’s attention and focus it on lung cancer. “In doing so, we aim to drive more awareness and help create more funding for this underserved group of patients,” Schiller says. Through social media promotion and the official campaign hashtag #fliptobreathe, the effort will ask viewers to literally flip things over – tables, chairs, anything – and to do so for a worthy cause. Initial promotional efforts will be targeted at the lung cancer community, but the campaign ultimately seeks to expand its audience to the general public.



Sherie Reinders, COO

608-828-8842, [email protected]

Annie Truax, Regional Events Manager East

443-900-4190, [email protected]

Nicole Habib, Event Chair Brooklyn

212-727-5600, [email protected]