Neon Names Mardene Miller Managing Director
Miller to Partner with Creative Lead Kevin McHale at The 10-Year-Old Thriving Agency
New York, February 6, 2019 – FCB Health Network president and CEO Dana Maiman announced today that Mardene Miller has joined the award-winning Network as co-managing director of Neon — its full-service HCP, DTP and DTC agency. Miller and creative lead and co-managing director Kevin McHale have reunited after many years to continue growing the agency, developing talent and providing best-in-class client services.
“I am thrilled to welcome Mardene to the FCB Health family,” Maiman said. “Neon will now be even more strongly positioned to continue its trajectory of organic growth, client diversification and overall success in our rapidly evolving industry.”
Miller comes to Neon from Omnicom’s Harrison & Star, where she served as president for six years, after almost 20 years with the Omnicom holding company. A highly respected industry trailblazer, she brings decades of leadership experience to the agency.
“I am excited to join this exceptional Network, which is setting the bar for creativity and is spearheaded by such a dynamic leader in Dana Maiman,” Miller said. “My experience and strengths in building successful teams, creating winning work, establishing long-term client relationships and setting a clear and achievable vision for the agency will accelerate Neon’s already incredible growth and success. I can’t wait!”
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Frankfurt, FCB Health Hampshire, FCB Health London, FCB Health New York, FCB Health Zurich, FCBCure, FCBVIO, Mosaic Group, Neon, ProHealth, Solve|d, Studio Rx, Studio Rx Productions and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.