New chief operating officer, integrated strategy executive VP, at The Bloc

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New chief operating officer, integrated strategy executive VP, at The Bloc

Stuart Goldstein has been hired as chief operating officer at The Bloc, and Antoinette Bobbitt has been promoted to executive VP, strategy director. 

Stuart Goldstein

In this newly created role, Goldstein is responsible for the execution of more than 4,500 projects per year across The Bloc’s U.S. client business, and is working to optimize project management and identify metrics to increase efficiency and profitability. As executive VP, strategy director, Bobbitt is responsible for ensuring that the agency’s talent, planning methodology, and tools are aligned with The Bloc’s vision of building exceptional customer experiences. 

A seasoned operations leader with a record for building strong teams and driving organizational growth, Goldstein has helped scale some of the top agencies in the United States during his more than 20 years in startup and corporate environments.

Most recently, Goldstein led operations for McCann Health in New York City – part of one of the largest integrated communications agencies in the world – tripling growth in just five years. Prior to that, he was a key executive leadership team member, helping scale several top agencies, including digital agency Tenthwave (acquired by Accenture Digital), top-ranked integrated agency 360i (acquired by Dentsu), and award-winning digital interactive marketing firm i33 (acquired by 360i).

According to management, Goldstein has provided overarching operational leadership that spans multiple offerings – from social content, enterprise website development, and broadcast television commercials to online media buying, ad serving & reporting solutions. Clients of note include Johnson & Johnson, Oreo, Coca-Cola, Novartis, Diageo, eBay, GlaxoSmithKline, Time Warner, and Marvel.

“Known for his calm diplomacy, unimpeachable integrity, and easy-going sense of humor, when Stuart isn’t ‘operating,’ you’ll likely find him chasing a new Peloton personal record, hiking his favorite trails with his family, or concocting new, healthy recipes, usually featuring broccoli, much to the annoyance of family members,” executives from The Bloc say.

Antoinette Bobbitt

Bobbitt is overseeing strategy for several clients, and managing a team that works across all business units in order to ensure The Bloc’s competitive differentiation is present for each client. Her current primary accounts are Jardiance, REGEN-COV, Rexulti, and BD Global Diabetes Care.

She has spent more than 20 years working in the pharmaceutical and biotech industries, where she has led strategic and market research initiatives for brands at various stages of the product lifecycle – including 12 product launches. Her clients have included Novartis, AbbVie, Otsuka, Bayer, AstraZeneca, GlaxoSmithKline, Genentech, Pfizer, Abbott, ConvaTec Wound, Skin, and Ostomy Care, King Pharmaceuticals, Merck/Serono, Sobi Pharmaceuticals, BMS, Collegium Pharmaceuticals, Theravance, and Gilead Sciences.

Bobbitt’s therapeutic area experience includes oncology, infectious diseases, CNS, immunology, cardiovascular health, diabetes, wound and skin care, adult vaccines, and medical devices. 

She earned a B.S. from Georgetown University and an MBA from the Fordham University Graduate School of Business in New York City. She is RIVA-trained in advanced qualitative techniques.