As part of a continuing growth strategy, BW Health Group – a family of interconnected companies dedicated to supporting and building partnerships with the life sciences industry – appointed Will Reese as president of Benchworks. A full-service healthcare marketing agency, Benchworks assists brands throughout the commercialization process.
Reese, a veteran digital marketing executive, previously served as global head of Marketing, Media, and Social for Cognizant, a Fortune 500 technology company and consultancy. Before that, Reese was president and chief innovation officer of Cadient, a digital healthcare marketing agency.
“Will’s breadth of experience and innovative approach will add greatly to our growth,” says Tom McDonnell, president of BW Health Group. “Our philosophy is based on bringing together the best people in the industry to help our life science partners achieve their goals. The addition of Will to the Benchworks team is a big step forward in the building of a world-class agency.”
“I’m excited by the opportunity to build upon the strong foundation of client service and integrated thinking at Benchworks,” Reese says. “There is no shortage of great ideas here and the value and focus we will provide is making these ideas tangible, accessible, and measurable.”
Benchworks has grown 36 percent year over year and is expected to continue the agency’s strong growth trajectory through 2020 and beyond. Benchworks has more than 50 employees focused on serving healthcare clients across the company’s service lines.
BW Health Group has also appointed Julie DiMarcantonio-Shorten as director of strategic markets for the New England region. According to the management team, the expansion into Boston is part of a growth strategy that is making Benchworks a leading agency and partner to companies commercializing new healthcare products.
DiMarcantonio-Shorten is focused on business development for the New England area. She brings with her more than 20 years of experience in the life sciences industry across multiple therapeutic areas and modalities. Most recently, DiMarcantonio-Shorten worked in the Boston area for a full-service digital marketing and technology firm and a leading independent review board (IRB) where she helped build partnerships with industry-leading sponsors and clinical research organizations to support efficient and responsible research.
“We are very excited to expand into the Boston market,” says Thad Bench, CEO and founder of BW Health Group. “Establishing a presence in the New England region is an important step as we continue to deepen our relationships with life sciences and biotech companies. With Julie’s experience and knowledge of the healthcare space in New England, we feel well positioned to grow in the area as a leading marketing and business consulting firm supporting a range of healthcare brands throughout their lifecycle.”