AbelsonTaylor hired veteran marketing strategist Christopher Dimmock as senior VP of customer insights and engagement. AbelsonTaylor also named Lynnette Hunter, senior VP, account director, and Tristen George, senior VP, experience design, to the company’s 14-member group of shareholders.
An innovation specialist whose 28-year career spans all areas of healthcare as well as a roster of iconic consumer brands, Dimmock is focusing on integrating and elevating AbelsonTaylor’s capabilities in strategic insight, engagement strategy, and predictive performance analytics. He will also unite the agency’s account planning and engagement strategy teams to foster optimal collaboration and accountability and ensure that all work aligns with client success metrics at every stage of development and execution. He reports to Jeff Berg, executive VP, director of client services.
“Christopher has a wealth of experience in understanding core human values and developing ideas and experiences that connect to those values and drive decision-making and brand affinity,” Berg says. “He’s also a challenger and big-picture thinker who isn’t afraid to take apart old paradigms and ask if they’re the best way to be thinking about brands. His deep experience and combination of left-brain analytical alacrity and right-brain creativity make him an extremely valuable addition to the agency,” Berg concluded.
Before joining AbelsonTaylor, Dimmock was chief strategy officer at Creata Inc., a brand promotions agency based in Oakbrook Terrace, Ill., where he led a global business strategy practice that leveraged the universal human value of play to generate innovative brand ideas and engagement solutions for global consumer clients including McDonald’s, Coke, Nestle, and Kellogg’s.
With their appointment as shareholders, Hunter and George also join the agency’s executive committee. In their new roles, they will participate in all important decisions pertaining to the organization’s business and policies.
“I’m very happy announcing this news, because both Lynnette and Tristen have shown the kind of leadership skills that have helped make us all successful and, even more importantly, will help lead us into the future,” says Dale Taylor, president and CEO. “I think the agency is stronger when ownership is spread more widely and represents a wider range of experiences and opinions. I also think the agency is stronger when the folks who own the joint also work here.”
Hunter joined AbelsonTaylor during 2000 as a traffic coordinator. In addition to her account director responsibilities, Hunter has played a key role in developing AbelsonTaylor’s strength in digital marketing and consumer engagement.
George joined AbelsonTaylor in 2008 as a senior art director, rising to group creative director before creating the agency’s Experience Design Group (ExD) during 2015.