New Veeva CRM Suggestions Recommends Best Action and Channel to Field Reps for Greater Sales Effectiveness

New Veeva CRM capability to transform how life sciences engages customers

Veeva Data Science Partner Program also announced, leaders ZS Associates and Aktana join

PHILADELPHIA, PA – June 10, 2015 – Veeva Systems introduces a game-changing CRM capability to improve sales productivity. With planned availability this Fall, Veeva CRM Suggestions leverages the power of data science to deliver a better, more coordinated customer experience by offering recommendations on the best action and right channel for that next customer interaction. Veeva unveiled its new CRM Suggestions functionality at the company’s 2015 Customer Summit in Philadelphia, where nearly 1,000 industry leaders convened today. All Veeva CRM customers will automatically receive Veeva CRM Suggestions as part of the Fall Veeva CRM release.

The life science industry is awash with data. Integrating, organizing, and interpreting the flood of information to glean actionable business insights is a significant challenge. The volume of data is growing, as are the increases in the different types of customer-facing roles at life sciences firms. Add to that the rising number of stakeholders at customer organizations and the proliferating channels to engage them and the result is a sales landscape that has never been so complex.

“Veeva CRM Suggestions is like having a strategic coach with your reps all the time,” said Brian Longo, Veeva’s general manager of commercial products. “Recommendations on the best actions and channels for each customer enables every rep to be a top performer. And since recommendations span various engagement channels, Veeva CRM Suggestions accelerates the transition to a new multichannel model.”