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The Pulse of the Pharmaceutical Industry

Ogilvy CommonHealth Worldwide Launches the Ogilvy CommonHealth Marketing Cloud

Written by: | | Dated: Wednesday, June 8th, 2016

Ogilvy CommonHealth Worldwide, the health behavior change specialists of Ogilvy & Mather and a WPP company, has launched the Ogilvy CommonHealth Marketing Cloud platform. The first of its kind, data-driven offering is anticipated to help marketers better understand, reach and engage with physicians on an individual level while sharing news of its newly formed partnership with Medikly, which is a leading provider of physician engagement solutions.

Powered by Medikly’s digital marketing technology platform for life science companies, Ogilvy CommonHealth’s Marketing Cloud will aggregate data across numerous first-party and third-party sources, creating a single physician-level profile that helps modern marketers deliver optimized content on every channel and every device, and across paid and owned media. Together, OCHWW and Medikly have created the largest aggregation of third-party healthcare marketing data to help marketers quickly access and understand their audiences as individuals. The insight-driven platform will help to uncover key decision points, actions, and perceptions that drive physician behavior at a given time and provide marketers with the knowledge to deliver the most effective messaging.

OCHWW will use Medikly’s digital marketing technology, MediklyOS, to integrate data intelligence with program workflows to build campaign-informing tools and strategies for the healthcare agency’s global client base. The cloud, mobile and API-first platform can be easily customized for specific clients, and will be made available across all marketing disciplines and geographies.

“We’re thrilled to announce this meaningful new partnership and bring this new, data-driven solution to our clients and a marketplace desperate for innovation,” shared Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide.

“Given the increasing complexity and turbulence of our industry, modern marketers need a framework and a set of tools to capture, analyze, and create segments that enable them to predict healthcare provider behavior,” said Ritesh Patel, EVP, Chief Digital Officer. “Fueled by the Medikly platform, the Ogilvy CommonHealth Marketing Cloud offering enables OCHWW to build unmatched personalized cross-channel campaigns and customer interactions.”

“In this always-on, always-connected world, marketers face more complexity than ever before when trying to engage physicians,” said Venkat Gullapalli, MD, CEO of Medikly. “By bringing together Ogilvy with Medikly, we will be able to span every provider touch point, both online and offline, which is a real first-mover advantage for our life science clients.”

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