Ogilvy Health names award-winning creative leader Renata Maia chief creative officer

Renata Maia, Ogilvy Health

Ogilvy Health names award-winning creative leader Renata Maia chief creative officer

NEW YORK — FEBRUARY 6, 2024 — Renowned creative leader Renata Maia has been appointed Chief Creative Officer for Ogilvy Health. With over two decades of experience in producing impactful campaigns across consumer, health & wellness, and pharmaceutical brands, Renata will oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access. In addition, she will join Ogilvy’s Worldwide Creative Council.

Kim Johnson, Global CEO of Ogilvy Health, said: “As we think about all the ways we can harness the power of creativity to make a transformative impact on the world’s well-being, it is easy to see how valuable someone like Renata will be. She is an exceptional storyteller whose passion, optimism, and collaborative nature are infectious. Couple that with her extensive experience working not only with pharma and health & wellness brands but also with a range of consumer brands, and I can only begin to imagine what we can achieve alongside our portfolio of clients.”

Liz Taylor, Ogilvy’s Global Chief Creative Officer, added: “Renata has earned a reputation for bringing impact to life through thought-provoking and beautifully crafted work. We share a belief that our industry should not only imbue science and technology with meaning but also unlock ideas that can deliver true transformation in people’s lives. I am thrilled to have her stepping into this role and can’t wait to see the value she will bring to Ogilvy’s Worldwide Creative Council.”

“The combination of science and imagination can unlock ideas that affect people in such an intimate way. It is what excites me about working in the expanding field of health, there are endless opportunities for creativity to make an impact,” Renata said. “The energy at Ogilvy is palpable and I am personally inspired to be joining a diverse team of leaders, unified by a desire to do the best work of their lives and make a difference in the world while doing it.”

Renata joins from Wunderman Thompson Health where she was the agency’s first Global Chief Creative Officer. She spent much of her career at WPP agencies including Y&R and Grey where she worked on a range of consumer brands from Pantene and Cover Girl to Timex, Kmart, and Colgate-Palmolive. During her 10 years at Y&R she served as regional creative director overseeing 19 countries and led three creative centers of excellence. In 2019 she decided to join IPG Health’s Area 23 where she brought her passion for creativity and the power of storytelling to a sector that truly impacts people’s lives. During that period, she worked on some of the industry’s biggest pharma and health & wellness accounts including Lilly, Boehringer Ingelheim, Bayer, GSK, Pfizer, and Allergan among others.

Renata is a champion for giving a voice to diversity and generating inclusiveness, to create an environment full of collaboration and creativity. She has been involved in the 50/50 Initiative from the Art Directors Club whose goal is to bring equal gender representation to the creative industries, specifically in award show juries, speaking engagements and boards of directors. Renata was born in the US, grew up in Brazil, and she has a multinational family with a German brother, Brazilian sisters, a British grandfather and a Portuguese grandfather. Her unique global perspective has been further enriched through her work on campaigns across markets in Europe and Latin America.

Over the past two years, Renata won over 200 awards including a including a Grand LIA in Art Direction plus 23 other LIA awards, 3 Cannes Lions, 2 Grand Prix, 8 Golds and 1 Bronze at Mad Stars, 7 Pencils at the One Show, 2 Cubes at the ADC, 12 Clios, Best Story at the London Fashion Film Festival, 6 Gold MM+M awards, and 12 Bricks at the Creative Floor among many other renowned creative shows. She has also served as a juror at several leading creative award shows including the London International Awards, Clio Health Awards, The New York Festivals Global Awards, Fierce Pharma Marketing Awards, Clube de Criação do Paraná (Brazil) plus many Luerzer’s Archive student and work selection juries.

About Ogilvy Health

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients.

Source: Ogilvy Health