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Pharma Lions 2019: Winners & Shortlist

Written by: | andrew.humphreys@medadnews.com | Dated: Monday, June 17th, 2019

The 2019 Pharma Lions celebrated creative communications from pharmaceutical clients and services on June 17 in Cannes, France.

GlaxoSmithKline’s “Breath of Life” campaign captured the Cannes Pharma Grand Prix, marking the first time in three years that the event’s leading recognition was awarded. McCann Health Shanghai was the healthcare communications agency behind GSK’s COPD disease awareness campaign. In addition, “Breath of Life” was awarded a Gold Lion.

McCann Health Shanghai was additionally recognized as 2019 Agency of the Year, while McCann Health was awarded the 2019 Healthcare Network of the Year honor at Cannes.

AREA 23, an FCB Health Network company, won one gold, one silver and one bronze Pharma Lion for “One Word” and “Get Up Alarm Clock.” New York-based agency AREA 23 developed the “One Word” campaign for the Constant Therapy stroke-recovery app for client The Learning Corp. For Eli Lilly, AREA 23 built the world’s first social media alarm clock, projecting messages of strength onto patients’ ceiling to help them not just wake up but get up.

“I’m so proud of these campaigns and the teams that put in the blood, sweat and tears to bring them to life,” said Tim Hawkey, Chief Creative Officer of AREA 23. “While we’re beyond thrilled to bring home some gold hardware, Lilly’s ‘Get Up Alarm Clock’ and the ‘Constant Therapy’ app have helped people live better, healthier lives – the ultimate reward for our hard work. We are so, so grateful for our brave clients, who can see past many of our self-imposed pharma boundaries and embrace the need for breakthrough creativity and innovation in healthcare marketing.”

According to Rich Levy, Chief Creative Officer at Klick Health, “I was personally inspired by several pieces. I was especially taken by the brilliance of the idea behind ‘Breath of Life’ from GSK and McCann Health Shanghai and ‘One Word’ for The Learning Corp. from AREA 23. (In full disclosure, until joining Klick Health a few months ago, I worked for the parent company of AREA 23). Both ideas are great ideas and beautifully executed.”

Robin Shapiro, Global President of TBWA\WorldHealth, headed the Pharma Lions jury. The 2019 jury also consisted of Adam Weiss, Managing Director/Creative Director, CDM Japan; Andrew Spurgeon, Executive Creative Director, Langland UK; Bianca Eichner, Vice President & General Manager, WE Communications Germany; Emily Spilko, Executive Creative Director, Evoke USA; Kathleen Nanda, Executive Vice President and Group Creative Director, FCB Health USA; Laura Florence, Executive Creative Director, Havas Health & You Brazil; Nanda Marth, Executive Creative Director, Sudler UK; Praful Akali, Founder & Managing Director, Medulla Communications India; and Xavier Sánchez, Founding Partner and Global Chief Creative Officer, The Bloc Partners/Umbilical Global.

 

Pharma Lions 2019 Winners

 

A03 (Regulated: Healthcare Professional)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

Prize: GOLD LION

 

Medium: FILM CRAFT: USE OF MUSIC/SOUND DESIGN

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

Prize: BRONZE LION

 

B01 (Regulated)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: U=U=

Brand: VIIV HEALTHCARE

Product/Service: HIV AWARENESS

Entrant Company: HAVAS LYNX MANCHESTER

Country: UNITED KINGDOM

Prize: SILVER LION

 

Medium: USE OF TECHNOLOGY

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI CHINA

Prize: GOLD LION

 

Medium: CREATIVE DATA: DATA VISUALISATION

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI

Country: CHINA

Prize: GRAND PRIX

 

Medium: BRAND EXPERIENCE & ACTIVATION

Title: BÜBL FASHION

Brand: OSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADA

Product/Service: OSTEOPOROSIS

Entrant Company: EDELMAN TORONTO

Country: CANADA

Prize: BRONZE LION

 

B02 (Non-Regulated)

 

Medium: BRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE

Title: AS MUCH AS I CAN

Brand: VIIV HEALTHCARE

Product/Service: HIV/AIDS MEDICATION

Entrant Company: HARLEY & COMPANY NEW YORK

Country: USA

Prize: SILVER LION

 

C02 (Non-Regulated)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: REVERSE

Brand: MERCK FOR MOTHERS

Product/Service: MATERNAL HEALTHCARE

Entrant Company: MATTER UNLIMITED NEW YORK

Country: USA

Prize: BRONZE LION

 

D01 (Regulated)

 

Medium: BRAND EXPERIENCE & ACTIVATION

Title: GET UP ALARM CLOCK

Brand: ELI LILLY AND COMPANY

Product/Service: LARTRUVO (OLARATUMAB)

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

Prize: SILVER LION

 

D02 (Non-Regulated)

 

Medium: RADIO & AUDIO

Title: THE UFOLOGIST

Brand: HERMES PARDINI

Product/Service: VACCINES

Entrant Company: OGILVY SÃO PAULO

Country: BRAZIL

Prize: BRONZE LION

 

Medium: PRINT & PUBLISHING

Title: SMARTREAD

Brand: BAYER

Product/Service: SMARTREAD

Entrant Company: LANGLAND WINDSOR

Country: UNITED KINGDOM

Prize: BRONZE LION

 

 

 

Pharma Lions 2019 Shortlist

 

A03 (Regulated: Healthcare Professional)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEWYORK

Country: USA

 

Medium: FILM CRAFT: PRODUCTION DESIGN/ART DIRECTION

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

Medium: FILM CRAFT: DIRECTION

Title: THE STRUGGLE INSIDE

Brand: NOVARTIS

Product/Service: TASIGNA

Entrant Company: PUBLICIS LIFEBRANDS LONDON

Country: UNITED KINGDOM

 

Medium: FILM CRAFT: SCRIPT

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

Medium: FILM CRAFT: USE OF MUSIC/SOUND DESIGN

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

Medium: FILM CRAFT: ANIMATION &VISUAL EFFECTS

Title: ONE WORD

Brand: THE LEARNING CORP

Product/Service: CONSTANT THERAPY

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

Medium: PRINT & PUBLISHING

Title: COWS 1

Brand: ABBOTT

Product/Service: ENSURE PLUS JUCE

Entrant Company: LANGLAND WINDSOR

Country: UNITED KINGDOM

 

A04 (Non-regulated: Direct to Consumer)

 

Medium: OUTDOOR

Title: GETTING SICK IS EASY

Brand: ONE MEDICAL

Product/Service: ONE MEDICAL

Entrant Company: GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO

Country: USA

 

A05 (Non-regulated: Direct to Patient)

 

Medium: MOBILE

Title: ICONS FOR MEDICINES

Brand: HOSPITAL HCOR

Product/Service: HOSPITAL HCOR

Entrant Company: GREY BRAZIL SÃO PAULO

Country: BRAZIL

 

B01 (Regulated)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: U=U=

Brand: VIIV HEALTHCARE

Product/Service: HIV AWARENESS

Entrant Company: HAVAS LYNX MANCHESTER

Country: UNITED KINGDOM

 

Medium: MOBILE

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI

Country: CHINA

 

Medium: USE OF TECHNOLOGY

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI

Country: CHINA

 

Medium: CREATIVE DATA: DATA VISUALISATION

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI

Country: CHINA

 

Medium: BRAND EXPERIENCE & ACTIVATION

Title: BÜBL FASHION

Brand: OSTEOPOROSIS CANADA IN PARTNERSHIP WITH AMGEN CANADA

Product/Service: OSTEOPOROSIS

Entrant Company: EDELMAN TORONTO

Country: CANADA

 

Medium: DIRECT

Title: BREATH OF LIFE

Brand: GSK GLAXOSMITHKLINE

Product/Service: CHRONIC OBSTRUCTIVE PULMONARY DISEASE AWARENESS (COPD)

Entrant Company: MCCANN HEALTH SHANGHAI

Country: CHINA

 

B02 (Non-Regulated)

 

Medium: INDUSTRY CRAFT: ART DIRECTION

Title: VALUABLE HEART

Brand: HOSPITAL MOINHOS DE VENTO

Product/Service: INSTITUTIONAL

Entrant Company: MCCANN HEALTH SÃO PAULO

Country: BRAZIL

 

Medium: BRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE

Title: AS MUCH AS I CAN

Brand: VIIV HEALTHCARE

Product/Service: HIV/AIDS MEDICATION

Entrant Company: HARLEY & COMPANY NEWYORK

Country: USA

 

Medium: PRINT COLLATERAL

Title: TOILET BOOKS

Brand: SYNERGY PHARMACEUTICALS INC.

Product/Service: INSTITUTIONAL

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

C01 (Regulated)

 

Medium: FILM CRAFT: ANIMATION & VISUAL EFFECTS

Title: COMMITMENT TO HARMONY

Brand: JANSSEN

Product/Service: PSORIASIS THERAPY

Entrant Company: PUBLICIS LIFEBRANDS LONDON

Country: UNITED KINGDOM

 

Medium: BRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE

Title: SEE BELOW

Brand: SANOFI GENZYME REGENERON

Product/Service: DUPIXENT

Entrant Company: HAVAS LYNX MANCHESTER

Country: UNITED KINGDOM

 

C02 (Non-Regulated)

 

Medium: FILM: CINEMA, TV AND DIGITAL FILM CONTENT

Title: REVERSE

Brand: MERCK FOR MOTHERS

Product/Service: MATERNAL HEALTHCARE

Entrant Company: MATTER UNLIMITED NEW YORK

Country: USA

 

D01 (Regulated)

 

Medium: USE OF TECHNOLOGY

Title: GET UP ALARM CLOCK

Brand: ELI LILLY AND COMPANY

Product/Service: LARTRUVO (OLARATUMAB)

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEWYORK

Country: USA

 

Medium: PRINT & PUBLISHING

Title: JOURNAL OF ME

Brand: ELI LILLY

Product/Service: PSORIASIS AWARENESS & SUPPORT

Entrant Company: HAVAS LYNX MANCHESTER

Country: UNITED KINGDOM

 

Medium: BRAND EXPERIENCE & ACTIVATION

Title: GET UP ALARM CLOCK

Brand: ELI LILLY AND COMPANY

Product/Service: LARTRUVO (OLARATUMAB)

Entrant Company: AREA 23, AN FCB HEALTH NETWORK COMPANY NEW YORK

Country: USA

 

Medium: PR

Title: AUSTRALIA’S WORST SERIAL KILLER

Brand: HEART FOUNDATION AUSTRALIA

Product/Service: HEART DISEASE AWARENESS AND ADVOCACY

Entrant Company: NEWS CORP AUSTRALIA SYDNEY

Country: AUSTRALIA

 

D02 (Non-Regulated)

 

Medium: INDUSTRY CRAFT: ART DIRECTION

Title: SMARTREAD

Brand: BAYER

Product/Service: SMARTREAD

Entrant Company: LANGLAND WINDSOR

Country: UNITED KINGDOM

 

Medium: INDUSTRY CRAFT: COPYWRITING

Title: THE UFOLOGIST

Brand: HERMES PARDINI

Product/Service: VACCINES

Entrant Company: OGILVY SÃO PAULO

Country: BRAZIL

 

Medium: INDUSTRY CRAFT: COPYWRITING

Title: THE FLAT EARTHER

Brand: HERMES PARDINI

Product/Service: VACCINES

Entrant Company: OGILVY SÃO PAULO

Country: BRAZIL

 

Medium: RADIO & AUDIO

Title: THE UFOLOGIST

Brand: HERMES PARDINI

Product/Service: VACCINES

Entrant Company: OGILVY SÃO PAULO

Country: BRAZIL

 

Medium: RADIO & AUDIO

Title: THE FLAT EARTHER

Brand: HERMES PARDINI

Product/Service: VACCINES

Entrant Company: OGILVY SÃO PAULO

Country: BRAZIL

 

Medium: PRINT & PUBLISHING

Title: SMARTREAD

Brand: BAYER

Product/Service: SMARTREAD

Entrant Company: LANGLAND WINDSOR

Country: UNITED KINGDOM

 

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