Pharma marketing: get started on creating great customer experiences with journey strategies
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives. Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
Learn more in this latest white paper from Salesforce.