POCN and HealthSTAR Communications Partner to Offer NPs and PAs Peer-to-Peer Educational Series Across the U.S.

 

PARSIPPANY, N.J. – November 11, 2021 – POCN, the largest Nurse Practitioner (NP) and Physician Associate (PA) network in the U.S., and HealthSTAR Communications, an integrated omni-channel agency network uniquely positioned to deliver cutting-edge proprietary technology and capabilities to healthcare professionals and patients, have partnered to bring POCN’s best-in-class Live Local^TM peer-to-peer educational series focused on NPs and PAs.

 

The Live Local series, in combination with POCN’s Influencer marketing platform and HealthSTARs’ technical know-how, will generate highly targeted attendance at educational meetings and events designed for the local, regional and national NP and PA audiences across more than 30 specialties. Each event will feature a NP or PA speaker and recognized experts in their respective healthcare industries to deliver impactful content to their peers, with pre- and post-event digital touch-points to extend messaging and broaden awareness and education powered by POCN TrueRx^TM NP & PA prescribingh data.

 

This joint offering leverages POCN’s Advanced Practice Provider Influencer Network, which has over 400,000 members, and HealthSTAR’s state-of-the-art proprietary technology system to connect with pharmaceutical and life science organizations to educate this important group of prescribers who account for 30+ percent of prescriptions in the U.S. today – a number that is projected to continue rising.

 

“For many brands a strategy to reach NP’s and PA’s is a must have,” stated HealthSTAR Chief Executive Officer Mark Fleischer. “Combining the POCN network and HealthSTAR’s capabilities in developing medical strategy and content as well as our ability to seamlessly deliver compliant events creates a turn-key solution for our customers. This collaboration is another example of our investment in providing innovative peer-to-peer educational solutions to the industry.”

 

The end-to-end Live Local^TM solution will also utilize the two organizations’ focus on identifying NPs and PAs in each region across the U.S. to attend sponsored events while enhancing KOL identification training and contracting, ongoing digital communication efforts and logistics and compliance reporting.

 

“This partnership expands our Live Local solution to deliver therapeutic and geographic APP audiences that make up for 30+ percent of all prescribing  across the ^country,” said Richard Zwickel, Founder and CEO of POCN.   “The partnership with HealthSTAR furthers POCN’s mission of expanding our ever-growing networks of NPs and PAs and offering these essential healthcare providers with even more opportunities for educational growth and training.”

 

POCN is the largest and most informed network of NPs and PAs, trusted by providers, pharma and life sciences companies to create opportunities between those that treat and those that develop treatments.  POCN also supports organizations such as the Centers of Disease Control (CDC) and the National Institutes of Health (NIH) in outreach and awareness campaigns to inform NPs and PAs of important clinical updates. An industry first, POCN’s patent-pending solutions are built on its proprietary database of granular, real-time clinical behaviors. For more information, visit www.POCN.com and www.pocnplus.com

 

HealthSTAR is an integrated omni-channel agency network with uniquely positioned capabilities providing brand strategy, creative, scientific content, innovative HCP and Patient engagements, and a market-leading proprietary technology-enabled service and compliance platform utilized by more than 25 life sciences companies and 90 + brands. To learn more, visit www.healthstarcom.com