RazorfishHealthware 2014
375 Hudson Street, 9th Floor
New York, NY 10014
Telephone: 888-463-3797
Facsimile: 646-935-4791
E-mail: [email protected]
Website: razorfishhealthware.com
Quick Facts
| Accounts | |
|---|---|
| Account wins | 7 |
| Account losses | 1 |
| Accounts resigned | 1 |
| Active business clients | 35 |
| Services Mix | |
|---|---|
| Digital communications | 60% |
| Media/search | 20% |
| Business solutions | 15% |
| Advisory | 5% |
Client Roster
Abbott/AbbVie
Angelini
AstraZeneca Pharmaceuticals
Barilla
Bausch & Lomb
Baxter
Beiersdorf
Biogen
BoehringerIngelheim
Bristol-Myers Squibb
ConvaTec
Daiichi Sankyo
Express Scripts
GE Healthcare
Genentech
Genzyme
Helsinn
Janssen
Johnson & Johnson
McGraw Hill
Medtronic
Menarini
NicOx
Novartis
Nutricia
Otsuka
Pfizer
PoliclinicoGemelli
Rite-Aid
Sanofi
St. Jude
TalecrisBiotherapeutics
Zambon
Razorfish Healthware is a global leader in digital health innovations, its leaders state, saying driving transformation throughout the healthcare space is at the core of what the agency does. “By leveraging our unique mix of insight, technology, creativity and industry savvy to deliver digital solutions, we are constantly defining – and redefining – what health and wellness should mean in everyday life,” executives say.
“When you’re in the business of defining the new health experience, the latest digital technology sometimes isn’t enough,” management says. “When that’s not enough, we are ready to create something new. At RazorfishHealthware, we have no fear of the unknown. Creating new experiences is in our blood and we are ready to help our clients be the first to market with new, meaningful ways to connect brands to audiences.”
The Year’s Accomplishments
According to agency leaders, digital is the driving force behind the change in healthcare, and RazorfishHealthware is dedicated to bringing a new dimension to the healthcare dialogue and communication. “Our deep understanding of the innovation process, human-technology interactions, and the healthcare ecosystem has enabled us to empower people to better own their vital decisions,” executives say. “Over the past year, we accelerated the digital transformation of health and wellness through advanced thought-leadership and the growth of strategic alliances to define the new health experience.”
Executives believe that it is “imperative” to remain thought leaders in the digital healthcare space. “We remain on the forefront of new technologies and channels like mobile and social, and speaking about them and their transformational nature at prestigious industry events including TedMed, South By Southwest, and Health 2.0,” they say. “We send timely email newsletters filled with new, applicable information, and publish articles and whitepapers on relevant topics spanning everything from crowdsourcing to Big Data to iOS7 developments. To assist healthcare in digital transformation, we also put emerging digital technologies directly into the hands of clients (like the beta version of Google Glass), and aid the transition and acquisition of emerging solutions through educational workshops and innovation sessions.
“Most importantly, we seek to maintain visibility in the marketplace in these areas to help shape the change in the healthcare industry we think needs to happen, fueled by digital innovation.”
The agency uses strategic alliances and collaborative partnerships with uniquely progressive frontrunners in the technology space in its core growth strategy. Relationships fostered in key industry segments include global healthcare education and disease prevention initiatives, geographic information systems (GIS), startups, gamification, scientific research, mathematical modeling and informatics, healthcare nonprofits, interaction design, and computer architecting systems. The agency also links up with start-ups through relationships with incubators and VC funds.
RazorfishHealthware has already won several awards in 2014. The agency was named by the European Business Awards in Italy as a National Champion, and was recognized for its “Personas Que” offering in the Laus competition (Best Web Application – Gold) and in the Gold Aspid competition (Digital Project aimed at patients).
The year has also been defined by wins, including St. Jude Medical for an enterprise level digital strategy engagement, among others.
Structure And Services
Executives say the agency is a leader in digital ecosystem thinking and support brands with enterprise-level solutions. “By being integrative and collaborative at the core, we provide enterprise or franchise-wide strategy, consulting, platforms, tools and solutions that transcend traditional brand marketing,” they say.
“RazorfishHealthware delivers value at the convergence of technology, marketing, and creative – brought together with expertise in the healthcare space – which makes us truly unique,” executives note. “We think strategically about our clients’ business problems and bring them digital ideas that will transform their businesses.”
This experience has earned the agency the reputation as critical innovation partners and trusted advisors in the healthcare space, managers say. This is accomplished through an integrative approach involving a cross-functional team of strategy, experience design and technology skills, who see a project through from concept to implementation. According to agency leaders, RazorfishHealthware can help create unique brand experiences that build the loyalty and value of consumers across the healthcare footprint – enterprise, payers pharmaceutical, biotech, medical devices, and beyond.
Executives say the agency is able to deploy its array of services in support of any market. Service offerings include a full suite of integrated digital solutions (creative, media, search, analytics, production, etc.) and technology strategy and enterprise consulting. The agency also has “out-of-the-box” e-business solutions that allow clients to get to market faster and more efficiently by leveraging code bases for repeatable brand/franchise/enterprise challenges.
RazorfishHealthware has over 300 dedicated professionals based in 10 countries (the United States, France, Germany, Italy, Spain, the United Kingdom, Australia, China, India, and Singapore). According to its leaders, by aligning with the global footprint of health and wellness clients worldwide, RazorfishHealthware is uniquely able to meet their needs.
Roberto Ascione, global president of RazorfishHealthware, heads the global leadership team consisting of Kristin Milburn, global head of marketing, innovation & business development; Edward Nathan, global head of creative and strategy; YaronInbar, global head of business solutions; Jeffrey Smith, global head of technology; Robert Harrison, head of client engagement & delivery, EU; and Katy Thorbahn, general manager, US.
Future Plans
The agency plans to continue its mission to fuel global collaboration and inspire innovation and disruption throughout the health/wellness space.
RazorfishHealthware is launching a rotation program for employees to gain first-hand experience with emerging technology. The immersive program aims to expand the horizon of understanding regarding the user perspective, and inspire new ideas from all segments of the organization. Developer hackathons for disruptive technology will remain an integral part of the agency’s strategy, with existing plans to host them in the Google Glass, gamification, and augmented reality spaces. Additionally, the agency will continue to support incubator programs, and encourage interactions between new ideas and the pharmaceutical and healthcare space.
Philanthropy/Citizenship
Continuing its tradition of supporting philanthropic heart health initiatives, RazorfishHealthware partnered with the American Heart Association as an innovation partner to create a physical activity program to empower participants to make long-lasting healthy lifestyle changes. Additionally, the agency continued its numerous public health traditions, including an annual community service day to revitalize a local elementary school in need and a weekly food donation program to underfunded local homeless shelters.
In 2013, the agency also led the PHCG agency participation in the American Heart Association’s Wall Street Run and Heart Walk by coming up with a novel idea that increased employee engagement and raised upwards of $13,000 in donations (compared to the previous year’s $250 raised) and culminated in PHCG CEO Nick Colucci running the 5k race in a red dress.
