RevHealth: 2022

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RevHealth

RevHealth

55 Bank Street, Morristown, NJ 07960
973-867-6500 • revhealth.com

 

“At RevHealth, we attribute our success to being able to see things differently than most medical communication companies,” according to the agency leadership team. “To us, the science of health is at the core of everything we do. From prelaunch to postlaunch, our Science First approach provides our clients with solutions that are medically sound, relevant, and impactful in the market.”

“Having first worked with many agencies as a client and then as a senior manager in large agency holding companies, I was constantly frustrated by the lack of scientific acumen our agencies possessed,” says Bruce Medd, a founding partner at RevHealth. “Right from the beginning when we were only four people, we wanted RevHealth to be different.”

More than 30 percent of RevHealth’s staff hold advanced scientific degrees, which management says creates unencumbered access to medical knowledge and insights that can be applied to all workflows.

“This scientific infusion permeates all our teams, from HCP promotion to medical education and patient communication,” the leadership team says. “It’s a significant reason why many of our clients choose to work with us across channels.

“And of course, independence has always been fundamental to who we are. With 230 full-time employees (and growing), we maintain the type of commitment to client service you would expect from a small agency, but we possess the resources necessary to help our clients address even their most significant brand challenges. Our ability to remain nimble comes from being an organization that prides itself on avoiding red-tape layers so we can be efficient, focused, and can foster the kinds of enduring relationships that lead to organic growth.”

Recent Accomplishments

“In 2021, our approach enabled us to increase our total revenue by more than 20 percent,” the leadership team says. “From new clients to new brands to 50 new hires, we relish the opportunities we’ve had to solve unique challenges – including maintaining our culture in a primarily remote environment.

This system is called RevFlex. “By instituting RevFlex, we provide our staff with flexibility when it comes to where they work, how they structure their day, and how to best work with their respective teams. Our objective with RevFlex is simple: to ensure the best quality of life while preserving our dedication to great work, collaboration, and fostering a learning environment that benefits us all.”

In terms of its client offerings, one of RevHealth’s most significant accomplishments was the introduction of full-service media and analytics. “Last year, RevHealth saw an opportunity to take the reins with analytics rather than rely on third-party vendors and the potential for subjective assessments and interpretations. The expansion of our analytics department also helps us bring more capabilities in-house, enabling us to simplify our clients’ days with a highly integrated approach that yields more meaningful metrics,” agency executives say.

“To that end, our analytics team is now focused on four major areas: metrics and reporting, SEM, SEO, and programmatic media. Combined, these service areas allow us to capture attention, have share of voice, be discoverable, and appear in meaningful intersections in a brand’s journey with audiences.”

According to RevHealth leaders, “Paired with expertly crafted content, we are able to ensure the highest level of meaning, relevance, and action. We’ve seen tremendous impact across clients, including one where our media optimization process resulted in a 285 percent gain in website conversions within 6 weeks while cutting customer acquisition costs in half.”

Structure and Services

Recognizing the need for a multidisciplinary approach to health care communication, RevHealth is organized around four business groups, according to agency managers.

“Although these units have separate areas of focus, our team members are in constant communication, sharing unique experiences and insights to further drive overall brand performance,” RevHealth executives say. “Our client-first business model is at the core of what we do, designed to provide every client with highly knowledgeable senior staff involved in the day-to-day workings of each assignment. Comprising seasoned professionals and digital experts, our teams are dedicated to telling the right stories for our brands, while ensuring smooth and seamless integration of technology across all business environments.”

RevHealth, the flagship business group, focuses on the strategic and creative development of branded communications for professional audiences across channels. “We are fortunate to work with clients of all sizes and across disease states from oncology to immunology – including rare diseases,” executives say. “Using our ‘Science First’ approach and a host of proprietary processes, we are able to produce insight-driven work that leads to desired results.”

First Amendment concentrates on promotional medical education and payer services. “From crowded markets to rare diseases (and everything in between), our teams work closely with KOLs to develop medical narratives that resonate with all stakeholders, from prelaunch to launch and beyond. Our payer market acumen enables us to develop messages and material that help our clients formulate enduring relationships with this important audience.”

According to the leadership team, after launching last year, the patient-focused business group We The People will experience a 30 percent increase in growth this year. We The People focuses on hub services, advocacy development, and patient promotion to help empower patients to be part of shared decision-making. Using tried-and-true health literacy rules, this group focuses on translating key benefits into memorable and actionable brand messages across all media, especially social platforms.

For Vitruvius Science, “Our highly credentialed staff has both the scientific and clinical expertise to support our clients’ medical affairs communications functions,” leaders say. “At the heart of Vitruvius Science is the ability to identify the key scientific and clinical medical communication insights that excite key opinion leaders and other medical experts – insights that motivate them to change how they and their colleagues think about and practice medicine.”

Management says, “Of course, our ‘Science First’ approach is readily apparent across all of these hubs. Full in-house digital capabilities exist across all channels with dedicated digital strategists spearheading product-specific initiatives. Regardless of how our clients choose to work with RevHealth, our charge is to redefine what they should expect from a full-service agency by providing coordinated solutions with the sole goal of maximizing the commercial impact of client resources.”

Each hub has benefited RevHealth’s overall growth. The agency collectively launched more than eight brands last year and anticipates a similar number (or more) this year.

Philanthropy/Citizenship

RevHealth is proud of our ongoing commitment to philanthropy,” agency leaders say. “That’s why we created RevHelps – the branch of our company that gives back wherever and whenever possible.”

RevHealth is committed to the charities that its employees and clients are passionate about, including: Market Street Mission, Project Sufficiency, American Heart Association, Sparta Helps, St. Jude Children’s Research Hospital, Black Lives Matter, Ellie Reynolds ALS Foundation, Prevent Blindness, and BvB Dallas: Powderpuff Tackling Alzheimer’s.

“At RevHealth, we are passionate about the science that lies behind all the products we support and we use that science to differentiate our clients’ brands.”

(left to right) Bruce Epstein, Brian Wheeler, and Bruce Medd, managing partners