Sander Flaum, distinguished pharma marketing pioneer, dies

Sander Flaum

Sander Flaum, distinguished pharma marketing pioneer, dies

The staff at and Med Ad News is sad to learn of the passing of Sander Flaum, a pharma sales and marketing expert, motivational coach, accomplished author, and industry friend.

Flaum died on Sunday, December 11, 2022 following a brief illness. 

Flaum was founder and principal of Flaum Navigators, an advisory board member and executive-in-residence for the Fisher College of Business at The Ohio State University, and was recently named a 2023 inductee into the Medical Advertising Hall of Fame. Flaum was also a contributor to Med Ad News.

Following service in the U.S. Military, Flaum spent 18 years at Lederle Laboratories (now Pfizer), rising to the post of marketing director. He shifted over to the agency side of the business in 1988 and became chairman and CEO of Euro RSCG Becker (now Havas Health). Over the course of his 16-year tenure at the company, it launched six brands that generated more than $2 billion in revenue. In 2004, Flaum launched Flaum Navigators, a consultancy that pushed clients to embrace innovation in medical marketing and sales.

Flaum received his undergraduate degree from The Ohio State University and his MBA from Fairleigh Dickinson University. He serves on the board of directors of OSU’s College of Arts and Sciences and Fisher College of Business, the James Cancer Center at the OSU Medical Center, and Fairleigh Dickinson’s Silberman College of Business.

Flaum authored the book, “The Best Thing That Could Ever Happen to You: How a Career Reversal Can Reinvigorate Your Life,” about the journey of career setbacks and coming out on the other side with success. Last year he published “The Stutter Steps: Proven Pathways to Speaking Confidently and Living Courageously.” His most recent column, “For a Pop in Prescriptions, Consider Reaching the Cordless“, appeared in the December 2022 issue of Med Ad News. 

“He was a remarkable husband, parent, grandparent, brother, friend, Buckeye and human being,” his obituary states. Donations to Sander’s memory can be made to the Rose Flaum Stuttering Foundation, 630 Park Avenue, Ste 9B, New York, NY 10065.

Dan Becker, Sander Flaum, 2014 Manny Awards

Sander Flaum, Chris Truelove, Steve Michaelson, Manny Awards

Sander Flaum, Manny Awards

Med Ad News Brand Director Dan Becker and Sander Flaum, 2014 Manny Awards Sander Flaum, Med Ad News Editor Chris Truelove, and Calcium Founder Steven Michaelson, 2014 Manny Awards Sander Flaum, 2015 Manny Awards
Sander Flaum, Lisa and Ed Mitzen Sander A. Flaum was “a pharmaceutical marketing icon who introduced six blockbuster brands to the market, including Aleve and Flomax. Each exceeded $2 billion in sales.” – Flaum Navigators Sander Flaum, 2016 Manny Awards

Updates to this article were made on December 13, 2022.